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Maker’s Mark Partners on Weekly Talk Show From Roku’s Brand Content Studio

Hosted by Randall Park, it’s the second series from the connected TV platform's new offering.

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NBC Sports Enlists Innovid for Tokyo Olympics Ad Management

The service will be part of a new Olympics advertising suite.

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Roku Wraps Transformative Upfront, Doubling Spend Commitments From 2020

Platform finished talks a full quarter earlier than usual, with 42% of business coming from first-time advertisers.

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Americans Who Plan to Watch the Olympics Are Most Excited About Women’s Sports

A new Adweek-Morning Consult poll showed fewer respondents interested in men's sports during the games.

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Roku Changes the AVOD Game by Turning Quibi’s Lemons Into Lemonade

Original content is a win-win for buyers and connected TV.

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Connected TV Ad Fraud Drops Drastically as Impressions Accelerate

Fraud and sophisticated invalid traffic violation rates dropped 30% year over year.

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Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership

Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.

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Magnite Buys Ad Server SpringServe for $31 Million

Magnite has bought ad serving company SpringServe for $31 million.

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Ad Tech’s Targeting Revolution Will Be Televised

Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier

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The Demi Lovato Show, Intended for Quibi, Is Headed to Roku

The new show premieres on July 30.

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Magnite Cuts Staff by 6% Following SpotX Acquistion

Supply-side platform Magnite is laying off nearly 60 employees as part of cost-saving measures following the $1.17 billion deal for SpotX.

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Connected TV Ad Spend Set to Accelerate as US Continues to Adapt to Covid-19

More than 65% of marketers plan to grow their current investment by up to 20% this year.

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Watch All Sessions From Adweek’s Inaugural Elevate: TV and Video Measurement

On June 9, marketers and TV industry leaders came together for the first Elevate: TV and Video Measurement. Over the course of 11 sessions, we heard companies like ViacomCBS, iSpot.tv, [...]

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Once Competitors, Xandr to Support OpenAP’s TV Identifier

Once competitors, Xandr will now support OpenAP's TV identifier ahead of the 2022 broadcast season.