Amazon Gives Coming 2 America the Royal Treatment
Amazon's Prime Video is working with Amazon’s transportation unit to ensure customers across the country know Coming 2 America arrives today.
Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities
The platform will be able to replace linear TV ads in real time with targeted buys.
Alphonso Rebrands as LG Ads, Creates Connected TV Media and Measurement Platform
Company looks to show marketers they're buying 'the likes of Roku or Samsung.'
Magnite’s Tight Relationship with Disney Now Extends Beyond Hulu
CTV now generates one-third of the platform's revenue.
Universal Kicks Off Super Bowl With Creepy Spot for ‘Old’ Film
The M. Night Shyamalan-directed horror film is the only movie ad expected in the game.
Can NBCUniversal’s One21 Follow in the Footsteps of Facebook’s F8, Google I/O?
The new annual event marks the media giant’s entry into the platform developer space.
Netflix Dominates Golden Globes Nominations, With Linear TV Largely Sidelined
Hulu and Amazon rack up double-digit honors in the Golden Globes television and film categories.
Coming 2 America Is Coming to the Super Bowl
Amazon is giving the Eddie Murphy comedy airtime during the Big Game.
How Celebrating America Helped Cement Biden’s Unity Message
From the telecast's lineup to its title, Celebrating America producers were focused on reflecting the new president's key theme.
Lockdown-Driven OTT Growth a ‘Double-Edged Sword’ for Streamers
Changing consumer expectations bring new challenges, execs say at CES 2021.
Jukin Media Gets Creative With CTV Ad Offerings
Content owners diversify their products in the face of heavy competition from distributors.
Samsung Ads And General Motors Team in CTV Pilot
Samsung Ads has introduced a TV audience measurement tool with General Motors just as on major streaming platforms move to shore-up their connected TV businesses. The new product, which measures [...]
NBCUniversal Forms Deeper Partnership With FreeWheel for Digital-Like Tactics
NBCUniversal is taking another step in unifying the way it sells its linear and digital inventory through a deeper technical integration with its sister company FreeWheel.
What Brands Can Do With Search Until TV Provides Better Measurement
Measurability is at the heart of TV’s problem.
Amazon Adds More Fire TV Inventory to its Ad-Tech Stack
Amazon is establishing itself as a challenger to the digital advertising duopoly of Facebook and Google.