Maker’s Mark Partners on Weekly Talk Show From Roku’s Brand Content Studio
Hosted by Randall Park, it’s the second series from the connected TV platform's new offering.
NBC Sports Enlists Innovid for Tokyo Olympics Ad Management
The service will be part of a new Olympics advertising suite.
Roku Wraps Transformative Upfront, Doubling Spend Commitments From 2020
Platform finished talks a full quarter earlier than usual, with 42% of business coming from first-time advertisers.
Americans Who Plan to Watch the Olympics Are Most Excited About Women’s Sports
A new Adweek-Morning Consult poll showed fewer respondents interested in men's sports during the games.
Roku Changes the AVOD Game by Turning Quibi’s Lemons Into Lemonade
Original content is a win-win for buyers and connected TV.
Connected TV Ad Fraud Drops Drastically as Impressions Accelerate
Fraud and sophisticated invalid traffic violation rates dropped 30% year over year.
Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership
Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.
Magnite Buys Ad Server SpringServe for $31 Million
Magnite has bought ad serving company SpringServe for $31 million.
Ad Tech’s Targeting Revolution Will Be Televised
Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier
Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising
It's done in partnership with Blockgraph and TVSquared.
The Demi Lovato Show, Intended for Quibi, Is Headed to Roku
The new show premieres on July 30.
Magnite Cuts Staff by 6% Following SpotX Acquistion
Supply-side platform Magnite is laying off nearly 60 employees as part of cost-saving measures following the $1.17 billion deal for SpotX.
Connected TV Ad Spend Set to Accelerate as US Continues to Adapt to Covid-19
More than 65% of marketers plan to grow their current investment by up to 20% this year.
Watch All Sessions From Adweek’s Inaugural Elevate: TV and Video Measurement
On June 9, marketers and TV industry leaders came together for the first Elevate: TV and Video Measurement. Over the course of 11 sessions, we heard companies like ViacomCBS, iSpot.tv, [...]
Once Competitors, Xandr to Support OpenAP’s TV Identifier
Once competitors, Xandr will now support OpenAP's TV identifier ahead of the 2022 broadcast season.