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Amazon Gives Coming 2 America the Royal Treatment

Amazon's Prime Video is working with Amazon’s transportation unit to ensure customers across the country know Coming 2 America arrives today.

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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

The platform will be able to replace linear TV ads in real time with targeted buys.

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Alphonso Rebrands as LG Ads, Creates Connected TV Media and Measurement Platform

Company looks to show marketers they're buying 'the likes of Roku or Samsung.'

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Magnite’s Tight Relationship with Disney Now Extends Beyond Hulu

CTV now generates one-third of the platform's revenue.

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Universal Kicks Off Super Bowl With Creepy Spot for ‘Old’ Film

The M. Night Shyamalan-directed horror film is the only movie ad expected in the game.

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Can NBCUniversal’s One21 Follow in the Footsteps of Facebook’s F8, Google I/O?

The new annual event marks the media giant’s entry into the platform developer space.

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Netflix Dominates Golden Globes Nominations, With Linear TV Largely Sidelined

Hulu and Amazon rack up double-digit honors in the Golden Globes television and film categories.

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Coming 2 America Is Coming to the Super Bowl

Amazon is giving the Eddie Murphy comedy airtime during the Big Game.

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How Celebrating America Helped Cement Biden’s Unity Message

From the telecast's lineup to its title, Celebrating America producers were focused on reflecting the new president's key theme.

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Lockdown-Driven OTT Growth a ‘Double-Edged Sword’ for Streamers

Changing consumer expectations bring new challenges, execs say at CES 2021.

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Jukin Media Gets Creative With CTV Ad Offerings

Content owners diversify their products in the face of heavy competition from distributors.

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Samsung Ads And General Motors Team in CTV Pilot

Samsung Ads has introduced a TV audience measurement tool with General Motors just as on major streaming platforms move to shore-up their connected TV businesses. The new product, which measures [...]

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NBCUniversal Forms Deeper Partnership With FreeWheel for Digital-Like Tactics

NBCUniversal is taking another step in unifying the way it sells its linear and digital inventory through a deeper technical integration with its sister company FreeWheel.

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What Brands Can Do With Search Until TV Provides Better Measurement

Measurability is at the heart of TV’s problem.

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Amazon Adds More Fire TV Inventory to its Ad-Tech Stack

Amazon is establishing itself as a challenger to the digital advertising duopoly of Facebook and Google.