Adweek’s Most Popular Online Stories of 2020
From the Moldy Whopper to the return of Crystal Pepsi, here's what you were reading this year.
Vita Coco Will Help Cure Post-2020 Hangovers at Home
New Year’s Day campaign includes a Postmates partnership, an AI device and custom Venmo stickers.
How Covid-19 and Ecommerce Disrupted the Alcohol Industry in 2020
With huge hits to bars and restaurants, drinkers turned to the internet.
5 Charts That Show Why CPG’s Run Will Continue Well Into 2021
The vaccine is coming, but data suggests demand for household staples isn’t going away anytime soon.
Barkley Closes 2020 With Another Win, Picking Up 4 Post Cereal Brands
The Kansas City agency was also recently named AOR for Motel 6.
Eyeing Growth in 2021, Overstock Could Tie Up With a Physical Retailer
With the various vaccine rollouts underway, companies are beginning to contemplate the post-Covid-19 retail future. In Overstock's case, that means the company may consider new ventures, such as its first [...]
Molson Coors CMO Michelle St. Jacques on Creating Opportunity in an Unprecedented Year
The marketer doubled down on her "fast, messy, awesome" ethos in 2020.
Unilever Resumes Facebook Advertising After 6-Month Boycott
The Anglo-Dutch company was one of the first to announce a pause on social media spend in June.
Frito-Lay Is Going to Rickroll You—But This Time Rick Astley’s in on the Joke
The singer is never gonna give up healthy snacks in this New Year’s campaign.
P&G’s Marc Pritchard Discusses the Limits of How Much Good Brands Can Do
The CPG manufacturer plans to do 2,021 positive deeds in 2021.
Travis Scott Creates a Tequila-Inspired Hard Seltzer With Anheuser-Busch
The drink, called Cacti, drops in March and will be available in three flavors.
The FTC Keeps Throttling Razor Brand Acquisitions, But It Doesn’t Spell Doom for the DTC World
A category with only two options is not exactly the picture of healthy competition, particularly if the two legacy players are buying up the companies that brought the biggest shakeups [...]
E.l.f. Hopes to Recreate Its Viral TikTok Success on Triller
Rather than releasing one song, it dropped an entire Christmas album on the music video platform.
M&Ms Will Return to the Super Bowl in 2021
The Mars Wrigley brand took last year off.
Heineken Creates an Interactive 3D Billboard That Doubles as a Bar
Publicis stunt for Heineken 0.0 invited drivers to pull over and grab an alcohol-free beer in Brazil.