Godiva Is Appealing to a Wider Demographic to Take a Bigger Bite of Chocolate Category
The company is looking to expand beyond affluent shoppers and special occasions by making its goods more available to more people.
Peroni Creates Beer-Flavored Gelato for Beer Day (and It’s Free!)
The Molson Coors-owned brand partnered with Il Laboratorio del Gelato on the frozen creation.
On Beer Day, New Belgium Sends Climate Change Warning With Price Spike
Fat Tire Amber Ale is the nation's first carbon-neutral beer brand.
New York Cult Favorite Levain Bakery Is Coming to Grocery Stores
The bake shop's famous cookies will be available in the frozen foods aisle.
Bagel Bites Says Despite Our Differences, We Can All Agree on Pizza Bagels
The Kraft Heinz snack brand looks to stir up friendly debate while reminding people what they have in common.
Gillette Makes Animal Crossing More Skin-Inclusive by Adding Stretch Marks and Psoriasis
Venus partnered with digital designer Nicole Cuddihy to promote the new Skinclusive line.
Blue Bunny’s Ice Cream Truck Turns Your Driveway Into a Movie Theater
The brand's ice cream truck is outfitted with a giant movie screen and comes with frozen treats.
Cheetos Mac ‘N Cheese Shakes Up a Home-Cooking Staple
Cheetos Mac 'N Cheese comes in three flavors: Bold & Cheesy, Flamin' Hot and Cheesy Jalapeño.
Candy Companies Fear a Halloween Season With Less Demand
The Hershey Company has shifted production away from Halloween-themed items in favor of everyday products.
MilkPEP Revives Iconic ‘Got Milk?’ Slogan for a New Generation
Olympian Katie Ledecky kicked off a new #GotMilkChallenge by swimming across the pool with a glass of chocolate milk on her head.
Extra Gum Celebrates Offline Connections Among Generation Z
A new 30-second ad for Mars Wrigley's Extra gum, created in partnership with BBDO, celebrates the connections that occur offline.
Coca-Cola Coffee Is Heading to the U.S. in 2021
The product contains an eye-opening 69mg of caffeine per can.
Study Shows Americans Still Love Their Big-Name CPG Brands
The data comes from a nationally representative sample of U.S. adults who rated more than 1,900 brands.
How the Pandemic Is Quietly Giving This Upstart Yogurt Brand an Edge
Company aligns with a major food trend that emerged during Covid-19.
With Social Activities Still Rare, Sales of Gum and Mints Continue to Lag
Mondelez International, maker of Trident and Stride, reported that net revenue for its gum and candy category dropped 22% in North America.
