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Adweek’s Most Popular Online Stories of 2020

From the Moldy Whopper to the return of Crystal Pepsi, here's what you were reading this year.

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Vita Coco Will Help Cure Post-2020 Hangovers at Home

New Year’s Day campaign includes a Postmates partnership, an AI device and custom Venmo stickers.

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How Covid-19 and Ecommerce Disrupted the Alcohol Industry in 2020

With huge hits to bars and restaurants, drinkers turned to the internet.

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5 Charts That Show Why CPG’s Run Will Continue Well Into 2021

The vaccine is coming, but data suggests demand for household staples isn’t going away anytime soon.

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Barkley Closes 2020 With Another Win, Picking Up 4 Post Cereal Brands

The Kansas City agency was also recently named AOR for Motel 6.

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Eyeing Growth in 2021, Overstock Could Tie Up With a Physical Retailer

With the various vaccine rollouts underway, companies are beginning to contemplate the post-Covid-19 retail future. In Overstock's case, that means the company may consider new ventures, such as its first [...]

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Molson Coors CMO Michelle St. Jacques on Creating Opportunity in an Unprecedented Year

The marketer doubled down on her "fast, messy, awesome" ethos in 2020.

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Unilever Resumes Facebook Advertising After 6-Month Boycott

The Anglo-Dutch company was one of the first to announce a pause on social media spend in June.

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Frito-Lay Is Going to Rickroll You—But This Time Rick Astley’s in on the Joke

The singer is never gonna give up healthy snacks in this New Year’s campaign.

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P&G’s Marc Pritchard Discusses the Limits of How Much Good Brands Can Do

The CPG manufacturer plans to do 2,021 positive deeds in 2021.

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Travis Scott Creates a Tequila-Inspired Hard Seltzer With Anheuser-Busch

The drink, called Cacti, drops in March and will be available in three flavors.

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The FTC Keeps Throttling Razor Brand Acquisitions, But It Doesn’t Spell Doom for the DTC World

A category with only two options is not exactly the picture of healthy competition, particularly if the two legacy players are buying up the companies that brought the biggest shakeups [...]

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E.l.f. Hopes to Recreate Its Viral TikTok Success on Triller

Rather than releasing one song, it dropped an entire Christmas album on the music video platform.

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M&Ms Will Return to the Super Bowl in 2021

The Mars Wrigley brand took last year off.

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Heineken Creates an Interactive 3D Billboard That Doubles as a Bar

Publicis stunt for Heineken 0.0 invited drivers to pull over and grab an alcohol-free beer in Brazil.