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Why Brands Should Look for Extreme Fans to Boost Their Reputations

They don’t have to be a social media star—just passionate about the service or product.

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Pinterest Marketing Partners Adds a Creative Specialty to Its Offerings

Smartly.io becomes an Advertising partner, as does Hootsuite for Content Marketing.

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For Its First Out-of-Store Brand Activation, Coach Created a Visual, Spiritual Playground

The installation challenges how people perceive the brand—and their own lives.

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Talk Is Cheap: It’s Time for Advertising to Make Moves Toward Becoming More Inclusive

Their actions and lack of diversity in the C-suite don't support their words.

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3 Questions to Ask a Potential Community Manager

Find someone who can distinguish between social media and community.

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How AI Will Alter the Digital Marketing Landscape

Alignment with emerging tech can keep your brand one step ahead.

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4 Principles of GDPR for Brands to Keep in Mind

It isn't such a bad thing, especially for consumer-facing companies.

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How to Bridge the Gap Between Gen X, Gen Y and Millennials

A dose of empathy can go a long way.

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Fortnite’s Explosion in Popularity Is Opening New Doors for Marketers

Advertisers must find innovative ways to integrate into games and livestreams.

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Kraft Blows Past Fundraising Goal for SickKids With Help From K-Pop Community

The campaign hit over a million social media mentions in 24 hours.

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5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant

Tweaks to long-established practices can go a long way.

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When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye

Risky, sometimes dangerous feats can grab audience attention, but it isn't always positive.

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The Internet Created a GDPR-Inspired Meme Using Privacy Policies

GDPR regulations took effect on May 25 and the internet doesn’t know if the privacy policy updates will ever stop.

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