Amazon Holiday Ad Sets Emotional, Reflective Tone For The Season

Thanksgiving is mere weeks way and many in the industry still don’t know what holiday season advertising could look like this year. With the spread of a global virus approaching [...]

Why Brands Should Look for Extreme Fans to Boost Their Reputations

They don’t have to be a social media star—just passionate about the service or product.

Pinterest Marketing Partners Adds a Creative Specialty to Its Offerings

Smartly.io becomes an Advertising partner, as does Hootsuite for Content Marketing.

For Its First Out-of-Store Brand Activation, Coach Created a Visual, Spiritual Playground

The installation challenges how people perceive the brand—and their own lives.

Talk Is Cheap: It’s Time for Advertising to Make Moves Toward Becoming More Inclusive

Their actions and lack of diversity in the C-suite don't support their words.

3 Questions to Ask a Potential Community Manager

Find someone who can distinguish between social media and community.

How AI Will Alter the Digital Marketing Landscape

Alignment with emerging tech can keep your brand one step ahead.

4 Principles of GDPR for Brands to Keep in Mind

It isn't such a bad thing, especially for consumer-facing companies.

How to Bridge the Gap Between Gen X, Gen Y and Millennials

A dose of empathy can go a long way.

Fortnite’s Explosion in Popularity Is Opening New Doors for Marketers

Advertisers must find innovative ways to integrate into games and livestreams.

Kraft Blows Past Fundraising Goal for SickKids With Help From K-Pop Community

The campaign hit over a million social media mentions in 24 hours.

5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant

Tweaks to long-established practices can go a long way.

When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye

Risky, sometimes dangerous feats can grab audience attention, but it isn't always positive.