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This Truthful Ad About Breastfeeding Will ‘Push the Envelope’ During the Golden Globes
After being banned from the Oscars in 2020, female wellness brand Frida Mom will advertise on TV for the first time in this weekend’s 78th annual Golden Globe awards on [...]
Profiles in Black Creativity: Jason Pierce Breaks the Mold of Beer Advertising
The work reminds him of his uncle.
Finnish Ad Says Your Thumbs (Probably) Scroll 9 Kilometers a Year and Could Use a Break
Ad reimagines thumbs as people—and they are sick of scrolling through cat videos.
Real-Life Couples Reconnect in Diesel’s Covid-Era Campaign
The 40-year-old brand has a history of taboo-busting, politically-minded marketing with heavy social justice themes and imperfectly beautiful imagery.
French Anti-Racism PSA Uses Deepfake Tech to Show Many Faces of Prejudice
Racism has many faces—and it stems from ignorance and fear, according to a new PSA for the International League Against Racism and Anti-Semitism (Ligue Internationale Contre le Racisme et l’Antisémitisme, or LICRA, in French). The film, by [...]
Daveed Diggs Encourages Big Bird to Shop Local in DoorDash’s Super Bowl Debut
Can you tell me how to get deliveries from neighborhood businesses?
The Avengers Effect: Why One Celebrity Isn’t Enough for Many Super Bowl Advertisers
Dozens of celebrities appear in this year's crop of Big Game ads—often several to a spot.
The Biggest Obstacle to Personalization Is the Creative Element
In a world where everyone is exposed to constant marketing through every conceivable media channel every day, messages that are not relevant to the target will be utterly ignored. And [...]
Will Isolation Kill Creativity and Innovation — Or Reinvigorate Us?
As the pandemic continues to isolate many, we have to wonder if this isolation will eat away at our creativity and innovation — the fuel that great marketers live off [...]
WWTT? Bud Light Promotes #OpenForTakeout During COVID-19
We've all heard about breweries and distilleries making hand sanitizer, as well as automakers producing medical equipment. But for this week's "What Were They Thinking?" I have something a little [...]
WWTT? So Many COVID-19 Emails … But Are There Any ‘Good’ Ones?
Right now, the world feels like a very scary, uncertain place, as we all make adjustments to our daily lives during this pandemic. But there is also a lot of [...]
The Psychology-Based Marketing 2019 Roundup of Top Stories
Psychology-based marketing has a lot of nooks and crannies, but here are the top four stories that stayed in the corners of marketers’ minds in 2019.
3-Part Pre-Production Content Marketing Checklist
Here's a three-part pre-production checklist of the questions your content needs to answer in order for it to succeed. Last time around, we talked about how long the content on [...]
Dog’s-Eye View: Marketing Thinking That’s Outside of the ‘Dog Box’
TheDogTrainingSecret.com, which has out-of-the- box marketing thinking that relies on proven methods, should inspire copy mavens to resist the boring, tried-and-true benefit recitals and think about better ways (“narratives”) to [...]