Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?

With email revenue up 86%, experts said brand messaging needs to consider customer mindsets and environments.

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Walmart’s Voice Device Will Help Employees With Day-to-Day Tasks and Emergency Situations

Walmart's Ask Sam app offers answers to associates and customers in real time.

4 Keys to Modernizing Customer Experience Measurement Strategies

SAS's Jennifer Chase on what marketers should consider to evolve attribution.

How Should Brands Approach the Customer Experience Now and After the Pandemic?

Experts from Blue Acorn iCi and Snipes on leveraging data and digitally recreating stores to improve the user journey.

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Wix Adds New Flexible Design Tech Tools and Ecommerce Services

The offering is geared specifically to professional web developers and agency creatives.

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In Partnering With Alibaba, U.S. Brands Learn Lessons in Ecommerce

From livestreaming to exclusive product offerings, U.S. brands glean important insights from China.

paige vuori and duer stores

Wholesale Brands, Stuck With Excess Inventory, Find Inventive Ways to Entice Shoppers

Apparel companies Duer, Paige, Vuori and Cuts Clothing all pivot to new models as retailers cancel orders.

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What Marketers Can Learn From Chinese Brands’ Approach to Covid-19

The power of digital technology is key in marketing during Covid-19.

VaynerX Launches VaynerCommerce Following Acquisition of Lucid Fusion

The company aims to help clients achieve sustainable growth through ecommerce, according to president Zubin Mowlavi.

a small person standing in front of a huge phone that has a shopping cart on it with a strawberry, orange slice, watermelon slice and banana floating nearby

Marketers Must Humanize and Personalize the Grocery Ecommerce Experience

Incorporate emotions, tiers and incentives for ecommerce of the near future.

Hinge has a total of $25,000 in gift cards for the promotion, running March 6-7.

Hinge Will Give You $100 If You Go on a Date for National Day of Unplugging

The dating app Hinge is offering $100 e-gift cards to pause their accounts and go on a date between March 6 and 7.

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This DTC Natural Deodorant Brand Offers an Eco-Friendly Trade-in for Curious Consumers

Each & Every launched a weeklong program that gives consumers free deodorant in exchange for their old sticks.

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Why You Should Think Irrationally in 2020 Like These Brands Did

Five examples show how outside-the-box thinking helps boost large-scale outcomes.

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Why Lowe’s and Target Brought Their Technology Teams In-House

Insourcing gives retailers more control—if they can afford it.

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Fandom Is Serious Business for the Creative Director Behind the KFC Dating Game

The creative director behind the KFC dating simulator knows fandom is a serious business.