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Hinge Redesign Aims to Streamline the Online Dating Process

New prompt features and hand-drawn illustrations cater to singles trying to find love in a pandemic.

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Sephora Will Open Shops Inside Kohl’s, Ending a Long Partnership With JCPenney

"Kohl's has made the very smart move of jumping aboard the beautifully packaged, wonderfully scented Sephora train."

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A Majority of CEOs Will Change How Their Companies Interact With Consumers

The report contains some eye-opening findings regarding the chasm between CMOs and CEOs on the need to fundamentally change to an experience model: only four-in-10 CMOs agree with the CEOs.

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Facebook Agrees to Acquire CRM Platform Kustomer

The team will join the social network, and the service will continue to operate.

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What Marketers Should Know Before Building an Amazon Keyword Strategy

Keyword buying on Amazon is only part of its ranking algorithm, but it’s an important one.

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Ulta Beauty’s CMO Dishes on Partnership With Target

Target's past experience with such collaborations was also a selling point for Ulta, Haus said. She specifically citied the department store’s ongoing joint efforts with Disney, Levi’s and now FAO [...]

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Want to Find Customers Online? Here’s How They’re Searching for You

Discovering product purchase intent via search behavior yields sales.

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Beyoncé and Peloton Launch Music-Fueled Partnership Celebrating HBCUs

Multiyear deal kicks off with Homecoming-themed music workouts.

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Neiman Marcus’ Iconic Christmas Book Returns in Print Form

Apart from achieving balance between old approaches and new ones, the luxury retailer's digital evolution remains front and center.

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Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend.

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How Do You Create a Successful Brand Collaboration in a Crowded Market?

Experts say brands should opt for functionality over buzz for long-term impact.

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Nike and Adobe Challenge College Students to Reimagine the Customer Journey

The two are teaming up for the software company's annual analytics competition.

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How Walmart Plans to Become a Force for Good

The retail giant put in place a number of initiatives this year to improve its record on the environment and diversity.

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Levi’s Brings the In-Store Experience Online for Modern Shoppers

Shifting to a DTC approach to focus on Gen Z and millennials increased conversion ratios and product views.

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Walmart Will Host Socially Distant Trick-or-Treating and Tailgate Events at Stores This Fall

The retailer is also extending its summer camp series, hosted by Neil Patrick Harris.