Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend.

How Do You Create a Successful Brand Collaboration in a Crowded Market?

Experts say brands should opt for functionality over buzz for long-term impact.

Students at last year

Nike and Adobe Challenge College Students to Reimagine the Customer Journey

The two are teaming up for the software company's annual analytics competition.

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How Walmart Plans to Become a Force for Good

The retail giant put in place a number of initiatives this year to improve its record on the environment and diversity.

Levi’s Brings the In-Store Experience Online for Modern Shoppers

Shifting to a DTC approach to focus on Gen Z and millennials increased conversion ratios and product views.

Illustration of Halloween Camp by Walmart

Walmart Will Host Socially Distant Trick-or-Treating and Tailgate Events at Stores This Fall

The retailer is also extending its summer camp series, hosted by Neil Patrick Harris.

a brown arch with pre-date meditation written over it and the headspace and hinge logos beneath

Hinge and Headspace Want to Calm Pre-Date Nerves and Self-Doubt

Dating app introduces 2 audio meditations ahead of World Mental Health Day.

Brooklinen’s Email Marketing Relies on Transparency and Triggered Sends

Bed and home essentials brand aims to create lasting customer relationships through the inbox.

Vita Coco Is Surprising Fans With Personalized Coconuts in the Mail

Beverage brand's snail-mail campaign celebrates World Coconut Day.

Uber billboard

Uber Urges Those Who Tolerate Racism to Delete the App

Ride-sharing company’s new campaign addresses racial injustice and is tied to March on Washington anniversary.

Tushy email photo

Tushy’s Butt Health and Anti-Toilet Paper Emails Were Well Positioned for Quarantine

Bidet attachment brand informs about the body without taking itself too seriously.

Shinesty’s Email Marketing Aims to Entertain With Irreverent Content

CMO Jens Nicolaysen said the party apparel brand finds inbox success by not seeking to please everyone.

Bed Bath & Beyond’s New Design Service Brings the Dorm Room Home

In a difficult back-to-school season, the home goods retailer looks to stand out.

Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?

With email revenue up 86%, experts said brand messaging needs to consider customer mindsets and environments.

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Walmart’s Voice Device Will Help Employees With Day-to-Day Tasks and Emergency Situations

Walmart's Ask Sam app offers answers to associates and customers in real time.