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Augmented Reality Ads See Better Reception Than Other Digital Formats

A recent study from Ericsson found that consumers are more likely to interact with mixed-reality ads.

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Americans Who Plan to Watch the Olympics Are Most Excited About Women’s Sports

A new Adweek-Morning Consult poll showed fewer respondents interested in men's sports during the games.

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Data Use by Brands Is Misunderstood—and It’s Time for Brands to Speak Out

Consumers see distrust and intrusion, brands see improved consumer experiences.

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These Beauty Brands Are Nailing Influencer Marketing in 2021

Mielle Organics, Patrick Ta Beauty and Tula score highest on Tribe Dynamics' metrics so far this year.

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Beachbody’s Public Market Debut Was 22 Years in the Making

The at-home fitness provider began in VHS exercise tapes, but deems itself 'the Netflix of fitness' today.

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Bars and Restaurants Are Reopening, but Americans Still Want Their To-Go Cocktail Options

Overall, alcohol delivery and online sales remain uncommon—but high-income consumers are most likely to use it.

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Thanks to Its Sales Impact, Nike’s Kaepernick Campaign Wins Top Cannes Effectiveness Award

Wieden+Kennedy's "Dream Crazy" campaign for Nike continues to impress.

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Retail Made a Comeback in May, But Its Future Is Far From Clear

Challenges remain as we move into a post-pandemic phase.

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How VP, Head of Harry’s Labs Is ‘Eager’ for Dynamic Post-Pandemic Consumer Behavior

Tehmina Haider chats about a "founder-first" mentality and two crucial skills for entrepreneurs.

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Ad Revenue Will Grow 22% in 2021, GroupM Projects

"Our new forecasts show that the media industry has a significant capacity for growth," Brian Wieser, GroupM's global president, business intelligence, told Adweek.

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How Bumble Is Taking Action to Spread Awareness About Unsolicited Fetishization

The dating app now categorizes the behavior as sexual harassment.

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How Snacks.com Is Showing Frito-Lay What Shoppers Actually Want

Additional revenue is nice, but it's not the point.

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39% of Americans Added Streaming Subscriptions During the Pandemic

In a new Adweek-Morning Consult poll, 70% said that someone in their household subscribes to at least one platform.

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Why Gen Z Will Drive a ‘Double Top Line’

How to win Gen Z customers more easily and attract and retain the best Gen Z talent.

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2021 Looks Promising for Retail Exits—If Investors Don’t Get Too Greedy

Activity is up, but valuation expectations could curtail deals.