Ad Industry’s Efforts to Influence Congress on Data Privacy Laws Met With Deep Skepticism

The ‘Privacy for America’ coalition works to lobby lawmakers.

How to Ensure Your Second-Party Data Is Ethically Sourced

Providing you and consumers peace of mind.

Publicis Groupe Confirms That It Is Exploring Potential $5 Billion Epsilon Acquisition

Advent International and Goldman Sachs are also reportedly bidding.

FTC to Examine ISP Privacy Practices on Consumer Behavior and Device Use

AT&T, Comcast, Google Fiber, T-Mobile and Verizon are all being analyzed.

Why Tech Companies Are at Fault for Poor-Quality Digital Advertising

The solution lies in whether consumers will share your content or not.

How Brands Are Using AI to Improve Personalization

Getting ever-closer to 1:1 marketing at scale.

Look Past GDPR Into Data Privacy Rules on a State-by-State Basis

Regulation on a local level will set the standard in the U.S.

What Brands Need to Know About Transparency and Privacy From Last Year’s Mistakes

Consumers are the priority, always.

5 Tech Stats That Caught Our Attention This Week

From Facebook drama to, well, more Facebook drama.

Take Your Marketing to Infinity and Beyond by Utilizing Space Data

Information gleaned from satellites can offer fascinating insights into consumer preferences.