Why Brands Might Want to Reconsider Upcoming Influencer Campaigns
New study suggests that the average consumer can spread the word just as well.
After a Year of Record Retail Bankruptcies, Michaels Agrees to Go Private in $5 Billion Deal
While the net sales of nonessential retailers suffered during the pandemic, arts and crafts banner Michaels Stores saw double-digit growth in both the second and third quarters of 2020, demonstrating [...]
NRF Projects Retail Sales to Grow Between 6.5% and 8.2% in 2021
Retail sales are expected to grow between 6.5% and 8.2% or $4.3 trillion and $4.4 trillion this year, the National Retail Federation projected Wednesday.
Recent Data Shows Shopping Habits Formed During the Pandemic Might Be Permanent
Lockdown shopping has made stockpilers and deal hunters out of most everyone.
These Brands Are Nailing Search Visibility During the Ecommerce Boom
Target and Home Depot are leading the way for traditional brick-and-mortar retailers.
Infographic: Following Protests, Consumers Expect More From Brands This Black History Month
People want to see their values reflected in companies they engage with.
This AI Platform Determined Which Super Bowl Ads Motivated Viewers to Buy Products
Ashton Kutcher might not be able to sing, but he did make people want Cheetos.
The Formula for an Effective Super Bowl Ad? New Research Finds 2 Key Factors
A unique spin on a consistent approach is the wining combination.
The Big Opportunities and Challenges for Marketers in 2021
Adweek Intelligence survey reveals optimism in 2021.
Consumers Want Brands to Make Shopping Fun and Reflect Their Values
A new report from Future Commerce outlines what matters to shoppers in 2021.
More Than Half of CEOs Aren’t Convinced Their Marketing Teams Are Driving Results
A new report from StrategyBox surveyed 100 industry executives.
Many Americans Are Disinterested in Trump’s Post-Presidential Aspirations
Adweek research with Morning Consult conveys how few want to watch, read or buy from the outgoing president.
Retail M&A Grew in 2020, With More Deals Expected in 2021
Total value of 2020 deals outstripped 2019, and there's plenty of liquidity among major players.
Why Data Presentation Needs to Be Digestible and Insightful
Data presentation is all about cutting down the noise.
2020 Was a Watershed Year for Retail Bankruptcies
2020 will go down in history for many dubious distinctions, including retail bankruptcies. There have been more than three dozen bankruptcy filings by national and regional chains as stores were [...]