Augmented Reality Ads See Better Reception Than Other Digital Formats
A recent study from Ericsson found that consumers are more likely to interact with mixed-reality ads.
Americans Who Plan to Watch the Olympics Are Most Excited About Women’s Sports
A new Adweek-Morning Consult poll showed fewer respondents interested in men's sports during the games.
Data Use by Brands Is Misunderstood—and It’s Time for Brands to Speak Out
Consumers see distrust and intrusion, brands see improved consumer experiences.
These Beauty Brands Are Nailing Influencer Marketing in 2021
Mielle Organics, Patrick Ta Beauty and Tula score highest on Tribe Dynamics' metrics so far this year.
Beachbody’s Public Market Debut Was 22 Years in the Making
The at-home fitness provider began in VHS exercise tapes, but deems itself 'the Netflix of fitness' today.
Bars and Restaurants Are Reopening, but Americans Still Want Their To-Go Cocktail Options
Overall, alcohol delivery and online sales remain uncommon—but high-income consumers are most likely to use it.
Thanks to Its Sales Impact, Nike’s Kaepernick Campaign Wins Top Cannes Effectiveness Award
Wieden+Kennedy's "Dream Crazy" campaign for Nike continues to impress.
Retail Made a Comeback in May, But Its Future Is Far From Clear
Challenges remain as we move into a post-pandemic phase.
How VP, Head of Harry’s Labs Is ‘Eager’ for Dynamic Post-Pandemic Consumer Behavior
Tehmina Haider chats about a "founder-first" mentality and two crucial skills for entrepreneurs.
Ad Revenue Will Grow 22% in 2021, GroupM Projects
"Our new forecasts show that the media industry has a significant capacity for growth," Brian Wieser, GroupM's global president, business intelligence, told Adweek.
How Bumble Is Taking Action to Spread Awareness About Unsolicited Fetishization
The dating app now categorizes the behavior as sexual harassment.
How Snacks.com Is Showing Frito-Lay What Shoppers Actually Want
Additional revenue is nice, but it's not the point.
39% of Americans Added Streaming Subscriptions During the Pandemic
In a new Adweek-Morning Consult poll, 70% said that someone in their household subscribes to at least one platform.
Why Gen Z Will Drive a ‘Double Top Line’
How to win Gen Z customers more easily and attract and retain the best Gen Z talent.
2021 Looks Promising for Retail Exits—If Investors Don’t Get Too Greedy
Activity is up, but valuation expectations could curtail deals.