Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands

They should be collecting photos of their products on real customers, too.

Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy

New data from Lab42 shows a renting trend in the sharing economy.

Infographic: Retail Spending Over Time by Vertical and Region

A new report provides insights for marketers looking to capitalize where they can.

Infographic: What Brick-and-Mortar Shoppers Care About Most

Brands need to know about the consumers in their stores.

Infographic: How Brand Mascot Recognition Has Changed Over Time

Vlasic Pickles' stork, Travelocity's gnome and Snuggle's teddy bear are far less recognizable among Gen Zers than baby boomers.

Infographic: Over Half of Consumers Would Pay More for Sustainable Products

New data shows brands need to focus on eco-friendliness.

Nearly 25% of U.S. Households Will Be Cord-Cutters by 2022, According to EMarketer

The number of pay TV households in the U.S. is expected to dip 4.2% to 86.5 million this year.

Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase

Here's how they decide what to buy.

Infographic: Why Brands Need to Ramp Up Their Shopping-Tech Offerings

Over half of consumers believe purchasing via voice will be widely offered within the next year.

Infographic: How Consumers Want Brands to Communicate With Them

There's a fine line between catering to their preferences and freaking them out.