Ad Tech Is Trying to Rebuild the Industry From the Ground Up

Project Rearc seeks to balance the industry, with discussions underway to rebuild the cookie.

How The New York Times Is Revising Its Digital Playbook

The publisher plans to launch new ad tools based on first-party data in mid-2020.

Adweek’s Privacy Guide Will Track the Biggest Issue in Tech

What you need to know as data privacy legislation changes, state by state.

The Sole Ad-Tech Player Riding the Privacy Wave

“We see industry change as a euphemism for LiveRamp opportunity,” says CEO Scott Howe.

Google’s Onerous Balancing Act Between Privacy and Profit

Searching for a way to placate regulators while not throttling ad tech.

Xandr’s Brian Lesser on Partnerships, M&A and Overcoming the Cookie Crisis

"CTV is to 2020 what programmatic was to display in 2011," according to the CEO.

Advertising Trades Urge California Attorney General to Delay CCPA

4A's, AAF, ANA, IAB and NAI ask California AG for 5-month CCPA delay.

‘Careful What You Wish For,’ Ad-Tech Firms Respond to Privacy Mandate

Not even a month old, CCPA is already having unintended consequences.

Pivot to Privacy: How Publishers Are Handling CCPA So Far

Publishers say it’s still too early to tell what effect the CCPA will have.

Top Advertisers, Media Platforms Get Tough on Harmful Online Content

The Global Alliance for Responsible Media has a new initiative to fight back against objectionable digital content.