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Here’s Where US Data Privacy Regulation Is Headed

New York's chief deputy attorney general for economic justice on what comes next.

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Here’s How Programmatic Advertisers Can Build and Maintain Consumer Trust

At Adweek’s NexTech 2020 Virtual Summit, industry experts discussed the importance of ethics in tech.

Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen will overhaul its digital measurement methodology, and begin a phased rollout to clients early next year.

Would You Trust Something Called IdentityLocker With Your Personal Data?

Kochava's identity tokens aim to relieve fragmentation headaches.

Brands Should Brace for More States to Adopt Privacy Legislation

Compliance will be key, but how to get there is the enduring question.

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CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions

The California Consumer Privacy Act is now being enforced, but there are still questions around what counts as a sale plus more on November's ballot.

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InfoSum and Throtle Link Up to Create Decentralized Ad ID Solution

InfoSum, a data onboarding startup backed by AT&T's Xandr, is joining forces with identity outfit Throtle.

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Apple’s Latest Privacy Announcement Could Be More Impactful than CCPA or GDPR

Apple's iOS 14 privacy updates make ad targeting using its IDFA tool an opt-in requirement, creating a significant hurdle for third-party ad tech.

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BPA Calls on Advertisers to Help Publishers Protect Data

An open letter from business publishers calls on the digital ecosystem to "stop harvesting our data."

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With Digital Identity in Flux, Neustar Wants to ‘Fill the Gaps’ of First-Party Data

Ad-tech vendor Neustar has struck a partnership with Quaero, a customer data platform.

What Marketers Should Know About How Covid-19 Is Changing Gen C as Consumers

Research shows the pandemic will mean Gen C won't be like any other generation. Here's how marketers can prepare.

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IAB Tech Lab Releases Data Deletion Spec Ahead of CCPA Enforcement

With enforcement of the California Consumer Privacy Act less than a month away, the IAB Tech Lab has a new spec to address data deletion.

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Data Ethics Is Becoming More Important for Marketers

A WFA survey found a majority of employees would consider leaving their jobs over their company's poor data practices.

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WPP Forms Pact With ‘Kid Tech’ Platform SuperAwesome

WPP has linked up with SuperAwesome as global pressure mounts on advertisers to comply with privacy laws.

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Publishers Face Costly Digital Advertising Dilemma While Adapting to New Privacy Rules

The New York Times is phasing third-party data out of its ad-sales business, but most publishers will struggle to easily do the same.