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California Prop 24 Passes: What Marketers Need to Know

Digital media should expect a tighter definition of what 'personal information' is and who has access to it.

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How Brands Can Prepare for Apple iOS 14

Brands, like publishers, need to prepare for Apple's iOS 14 update.

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Epic Games Acquires Kid Tech Platform SuperAwesome

The Fortnite-maker wants to develop safe services for children.

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Apple’s Privacy Push Hurts Media Owners Relying on Advertising and Subscription Revenue

It could be more harmful than the projected effects of GDPR and CCPA.

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Apple’s New Ad Champions Privacy by Reminding Us About Everything We’d Rather Keep Quiet

Some of our personal data needs to be kept private to protect us from hackers and thieves. But a lot of it is just flat-out embarrassing. Apple covers both groupings [...]

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Facebook Audience Network Felled by Apple’s iOS 14

The development shines a light on the constraints of data privacy.

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Here’s Where US Data Privacy Regulation Is Headed

New York's chief deputy attorney general for economic justice on what comes next.

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Here’s How Programmatic Advertisers Can Build and Maintain Consumer Trust

At Adweek’s NexTech 2020 Virtual Summit, industry experts discussed the importance of ethics in tech.

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Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen will overhaul its digital measurement methodology, and begin a phased rollout to clients early next year.

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Would You Trust Something Called IdentityLocker With Your Personal Data?

Kochava's identity tokens aim to relieve fragmentation headaches.

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Brands Should Brace for More States to Adopt Privacy Legislation

Compliance will be key, but how to get there is the enduring question.

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CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions

The California Consumer Privacy Act is now being enforced, but there are still questions around what counts as a sale plus more on November's ballot.

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InfoSum and Throtle Link Up to Create Decentralized Ad ID Solution

InfoSum, a data onboarding startup backed by AT&T's Xandr, is joining forces with identity outfit Throtle.

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Apple’s Latest Privacy Announcement Could Be More Impactful than CCPA or GDPR

Apple's iOS 14 privacy updates make ad targeting using its IDFA tool an opt-in requirement, creating a significant hurdle for third-party ad tech.