4 Ways Ad Tech Can Prepare for Impending State Privacy Laws

With so much uncertainty, there can be little room for error.

As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt

Regulators have been forced to push back against some industry giants.

3 Ways Data-Based Marketing Will Change Following Privacy Regulations

Here's what this new world is likely to look like for brands.

What State-by-State Data Privacy Laws Mean for the Future of Programmatic

Major players need to support legislation on a federal level.

Looking at 4 Major Ways GDPR Has Altered the Marketing Landscape

Though some aren’t taking it seriously, it’s not worth underestimating.

6 Steps to Prepare for Inevitable Changes to Data Privacy

The opt-in revolution may or may not be upon us.

Lower Ad Fraud Will Be Achieved Once Increased Incrementality Takes Place

Ad tech needs to rely less on attribution.

FTC Fines Google $170 Million for Violating Children’s Privacy

YouTube has until early next year to implement changes to the platform.

Why Facebook’s FTC Fine Is a Positive for the Digital Ad World

It’s forcing marketers to be more transparent and accountable.

Google Rolls Out Proposal to Bring a Bit More Privacy to Online Advertising

The announcement is an attempt to find a middle ground between the public's need for confidentiality and publishers' need to get paid.