How Privacy Regulations Will Push Brands to Target Smaller, More Dedicated Groups of Consumers

Marketers should look to elect brand advocates to help spread their message.

How the Walled Gardens Get More Power From Privacy Regulations

It’ll also provide more options in commerce.

How Privacy Is Moving Away From Being Optional for Brands

But it might become a selling point.

How Chatbots and Voice Assistants Will Be Affected by Data Privacy Laws

There are legal, business and ethical concerns.

Brands Need Globally Compliant Data Use Policies

Especially to prepare for CCPA.

For EA, In-Housing Was a ‘Fluid, Cyclical Journey’ Driven by Data Security

Being 'player-first' was also a motivating factor, according to the brand's head of global marketing intelligence.

Consumer Rights Management Is the New Battleground for Data-Driven Marketers

What value will people put on their own data?

NYC Could Ban Wireless Providers From Sharing Location Data In the City

The legislation was introduced to the council today.

How AI Encourages Marketers to Be More Thoughtful With Data

Regulations or not, companies should see artificial intelligence as an ally.

Apple’s Privacy-Minded Moves Should Be Just the Beginning

And here are two steps brands could take.