Unknown Trackers Still Run Rampant on a Wide Range of Websites

An average of 20 trackers per site transfer user data, often secretly.

YouTube Continues to Draw Major Ad Dollars, but Retailers Are Cutting Back

The decline doesn't mean advertisers are finally leaving the embattled platform.

New US Legislation Would Require Internet Giants to Disclose the Value of User Data

Sen. Mark Warner and Sen. Josh Hawley are co-sponsoring the Dashboard Act to force the largest internet companies to disclose the value of data.

Trade Bodies Prep Ad Tech for a Tougher Regulatory Climate 

The MMA and NAI want to draw a line in the sand on using consumer location data.

Apple Is Adding More Privacy Features for Location Tracking, Login and Email Signups

'Sign In With Apple' will give people a new way to log in to apps and websites.

How LiveRamp Intends to Woo Advertisers Now That the Cookie Is Starting to Crumble

LiveRamp's ATS launch comes as the historic default means of online ad targeting falls out of favor

As CCPA’s Deadline Looms, Tech and Media Brace for Another GDPR

A preemptive federal law by 2020 seems unlikely, making CCPA readiness the industry's No. 1 priority.

What Google’s War on Fingerprinting Means for Marketers

Tracking changes fall short of initial fears but pose questions on a widely used practice.

What Lies Ahead for Marketers as the Tide Turns Against Ad Targeting

Privacy experts say it's time tried-and-true tactics change.

Facebook Data Breach Broke Canada’s Privacy Laws, Regulators Say

Data commissioner will take the social network to court, wants broader authority to levy fines.