Why Apple’s IDFA Update Is Great for Out-of-Home Advertising
With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned.
These Beauty Brands Are Nailing Influencer Marketing in 2021
Mielle Organics, Patrick Ta Beauty and Tula score highest on Tribe Dynamics' metrics so far this year.
Bars and Restaurants Are Reopening, but Americans Still Want Their To-Go Cocktail Options
Overall, alcohol delivery and online sales remain uncommon—but high-income consumers are most likely to use it.
39% of Americans Added Streaming Subscriptions During the Pandemic
In a new Adweek-Morning Consult poll, 70% said that someone in their household subscribes to at least one platform.
Stop Stalking Consumers and Earn Their Attention Instead
There is now a clear line that cannot be crossed with privacy.
62% of Consumers Say Their Drinking Habits Have Recently Changed
Adweek teamed up with Morning Consult on this survey about canned non-beer beverages.
14 Ways Brands Can Put One-to-One Marketing Back to Work
Understanding both 'action' (what you did) and 'reaction' (what recipients did in response) is key.
Most People Plan to Watch the Summer Olympics Live, But Around 1 in 5 Haven’t Yet Decided
A new Adweek-Morning Consult poll showed 53% are interested in the Games.
Nearly Half of TikTokers Are Buying Stuff From Brands They See on the Platform
According to a new Adweek-Morning Consult poll, 15% of all adults and 36% of Gen Z have made purchases based on what they saw on the short-form video app.
WPP Shows ‘Strong Start’ to Year as Mark Read Talks Choreograph Data Proposition
Advertising giant WPP sees a recovery from a year-long pandemic, though its pace remains uncertain.
Fast Food Brands Have a Lot to Gain From Reducing Single-Use Packaging Waste
A new Adweek-Harris Poll survey shows 4 out of 5 consumers are concerned about pollution and animal safety.
Young Americans Trust Local TV News the Most, According to Harvard Poll
The respondents, ages 18-29, still find information on Facebook but largely distrust the company.
5 Ways B-to-C Companies Can Improve Consumer Data Collection Techniques
Meeting customers' needs and establishing trust.
Consumers Are Split on What Media Platforms Should Do With Their Data
Plus, how they feel about paying for content according to a new Adweek-Harris Poll survey.
Consumers’ ‘Intent’ Starts With Consent, Says Analytics Platform Bombora
Data provider raises $20 million in financing to expand artificial intelligence tools.