Alt Image Text

Designers Crafted SpaceShipTwo so Passengers Know They’re Flying Virgin

No logos on napkins up here, but there's branding nonetheless in the ship's interior.

Alt Image Text

How Digital Art Space Artechouse Helped Pantone Unveil its Colors of the Year for 2021

The tech-centric art exhibition helped Pantone unveil the colors of the year this week.

Alt Image Text

Foursquare’s Brand Refresh Reflects Its Mission as a Location-Based Services Company

The company has launched a redesigned website and logo.

Alt Image Text

3 Logo Trends That Will Shine in 2021

We’re starting to see the physical and social constraints of the year reflected in visual branding.

Alt Image Text

Shutterstock Forecasts Creatives Will Use Calm Colors in 2021 After 2020’s Vivid Hues

The company uses pixel-level data to create yearly projections.

Alt Image Text

10 Marketing Officers Share How They Are Staying Mentally Fit

We've compiled the advice top marketing leaders have shared when it comes to staying mentally fit, ranging from your personal life-work balance to taking care of your team.

Alt Image Text

Morton Revamps Its Packaging so Shoppers Will Know the Brand Sells More Than Just Table Salt

After two years of work, Morton has finally taken the wraps off of its latest trade dress.

Alt Image Text

Q&A: How Mitzi Okou Founded Where Are the Black Designers? to Promote Diversity and Equity

User-generated content helped promote group's inaugural conference.

Alt Image Text

What Role Does Design Play in Presidential Campaign Branding?

Two successful campaigns from the past 12 years redefined candidates' aesthetics, but what does that mean to voters now?

Alt Image Text

WD-40, a Favorite of Mechanics, Gets Some Bodywork Done

A decade after its launch, the Specialist line gets a new look.

Alt Image Text

Design Lessons Businesses Can Learn from Hospital Signage in the Pandemic

Architecture and design firm NBBJ shares its wayfinding secrets.

Alt Image Text

How Signage Helps Brands Connect With Consumers and Keep Them Safe

Levain Bakery, Walgreens and design experts share best practices for guiding the public amid the pandemic.

Alt Image Text

New Facebook Design Is a New Headache for Marketers

Facebook has been touting its new design for months now, giving users the option to toggle back and forth between what it’s calling Classic Facebook and the upgraded interface known [...]

Alt Image Text

Stranger Danger: How Well Do You Know Your Website?

Most marketers only review their websites when they make an update or there is a problem, but that is a surefire way to overlook critical issues that affect the well-being [...]

Alt Image Text

How Poor Website and App Performance Create “Digital Desertion”

Every second counts in today's online world. Today’s online shoppers expect a greater level of website and app performance than they did three years ago. Slow rendering time and digital [...]