75 Years After the Hiroshima Bombing, Mazda Looks Back on the Long Road It Traveled
There are many lessons—and even optimism—that a brand can learn from a catastrophe.
Is Hard Seltzer Here to Stay—or Will It Go the Way of the Wine Cooler?
The hard seltzer category's not likely to stop growing any time soon.
How Google’s Ad Stack Works and Why Regulators Are Probing Its Dominance
U.S. regulators are looking into Google. Here's what they are searching for.
These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom
Brompton, Specialized and Trek all saw massive spikes in sales due to Covid-19 and made prepandemic campaigns resonate during this time.
Influencer-Led Apparel Brands Seemed Like the Future, but Execution Is Proving Complicated
The closure of Julia Berolzheimer's Gal Meets Glam Collection has brought new questions about the future of the influencer-led apparel brand model.
How the Lessons of Quarantine Will Reshape Advertising’s Creative Process
Scrunched timelines, less travel and Zoom meetings are challenging old ways of working.
Americans Have Been Slow to Embrace Contactless Payments. Coronavirus Will Change That
Covid-19 has already been a catalyst for American adoption of contactless payments.
2020 Is the Year of Virtual Proms and Graduations, With Help From Brands
As the class of 2020 misses out on traditional proms and graduations, brands step in to offer some memorable, at-home alternatives.
How the Subscription Model Revolutionized the Way We Buy Perfume
For consumers craving variety and attractive price points, signing up for a fragrance subscription really adds up.
Portraits: 9 Industry Leaders Guiding Their Teams While Navigating the ‘New Normal’
Adweek asked media, marketing and tech leaders to be photographed working (and living) as the coronavirus crisis has forced many of us to.
Why Supply-Chain Snags Might Make Hand Sanitizer Even Harder to Find
From isopropyl alcohol to plastic bottles, ingredients for hand sanitizers are scarce.
Forget Toilet Paper—the Really Distressing Shortage Is Frozen Pizza
As home snacking peaks, frozen pizza brands are barely keeping the freezer case full.
How Walkouts at Amazon Mirror Retail Strikes Through History
Workers have long fought to prove their value to society. They’re trying again now.
No, Coronavirus Isn’t the End of Influencer Marketing. But It Has Put It Under a Microscope
The actions of few have been high profile, but the rest of the industry is pivoting.
As the World Prepares for a Very Different Easter, Brands Change Creative and Brace for Impact
Despite signs Easter sales may be slow, brands are banking on nostalgia and tradition during the coronavirus.