Walgreens Taps Adobe to Create a More Personalized, Relevant Customer Experience
The retailer’s CMO says pandemic-related consumer behavior changes are here to stay.
Walmart China Taps Varcode’s Technology to Improve Food Safety
Varcode is providing Walmart China with a digital technology that allows the retail giant to track the freshness of perishable foods.
Walmart Is Expanding Its Third-Party Marketplace With Shopify
The partnership allows new merchants to sell products on the retail giant's website.
Wholesale Brands, Stuck With Excess Inventory, Find Inventive Ways to Entice Shoppers
Apparel companies Duer, Paige, Vuori and Cuts Clothing all pivot to new models as retailers cancel orders.
Navigating Your Way Through the Pandemic With Location Data
A more granular, market-by-market approach with location targeting featuring geofencing capability, needs to be at the heart of every brand’s plans.
3 Ways to Experiment With Platforms and Strategy During the Pandemic
Ways to experiment with platforms and strategy during the pandemic.
Higher Education Is Now Functioning With Much More Humanity
How to maintain continuity in the classroom in a severely fractured academic year.
10 Steps to Smoothly Win a Virtual Pitch
In this era of Covid-19, we’re settling in for the long road ahead.
The Frito-Lay Snack Society Is an Invite-Only Fan Club for Chip Lovers
The snack food giant has formed The Frito-Lay Snack Society, a community of just 22 members.
Walmart Is Creating an Amazon Prime-Like Membership Program
The service will be called Walmart+.
5 Ways Coronavirus Is Changing Retail in China
China's JD.com found an opportunity in ecommerce after the SARS epidemic in 2003.
Why You Should Think Irrationally in 2020 Like These Brands Did
Five examples show how outside-the-box thinking helps boost large-scale outcomes.
Why Lowe’s and Target Brought Their Technology Teams In-House
Insourcing gives retailers more control—if they can afford it.
Tamara Littleton Is Passionate About Helping Brands Have a Human Connection
Ensuring her agency is inclusive and her clients have a message that matches their values.
France Invests Big in Future as Startup Mecca
A new initiative marks a new wave of startup-friendly policies to help close the gap.