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Walgreens Taps Adobe to Create a More Personalized, Relevant Customer Experience

The retailer’s CMO says pandemic-related consumer behavior changes are here to stay.

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Walmart China Taps Varcode’s Technology to Improve Food Safety

Varcode is providing Walmart China with a digital technology that allows the retail giant to track the freshness of perishable foods.

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Walmart Is Expanding Its Third-Party Marketplace With Shopify

The partnership allows new merchants to sell products on the retail giant's website.

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Wholesale Brands, Stuck With Excess Inventory, Find Inventive Ways to Entice Shoppers

Apparel companies Duer, Paige, Vuori and Cuts Clothing all pivot to new models as retailers cancel orders.

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Navigating Your Way Through the Pandemic With Location Data

A more granular, market-by-market approach with location targeting featuring geofencing capability, needs to be at the heart of every brand’s plans.

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3 Ways to Experiment With Platforms and Strategy During the Pandemic

Ways to experiment with platforms and strategy during the pandemic.

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Higher Education Is Now Functioning With Much More Humanity

How to maintain continuity in the classroom in a severely fractured academic year.

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10 Steps to Smoothly Win a Virtual Pitch

In this era of Covid-19, we’re settling in for the long road ahead.

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The Frito-Lay Snack Society Is an Invite-Only Fan Club for Chip Lovers

The snack food giant has formed The Frito-Lay Snack Society, a community of just 22 members.

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Walmart Is Creating an Amazon Prime-Like Membership Program

The service will be called Walmart+.

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5 Ways Coronavirus Is Changing Retail in China

China's JD.com found an opportunity in ecommerce after the SARS epidemic in 2003.

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Why You Should Think Irrationally in 2020 Like These Brands Did

Five examples show how outside-the-box thinking helps boost large-scale outcomes.

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Why Lowe’s and Target Brought Their Technology Teams In-House

Insourcing gives retailers more control—if they can afford it.

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Tamara Littleton Is Passionate About Helping Brands Have a Human Connection

Ensuring her agency is inclusive and her clients have a message that matches their values.

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France Invests Big in Future as Startup Mecca

A new initiative marks a new wave of startup-friendly policies to help close the gap.

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