How Panda Express Reversed a Sales Slump With Direct Mail
The quick service Chinese food chain connected with nearby customers' mailboxes.
Mobile Ad Dollars Will Top Direct Mail Spending in Local Media for the First Time
For direct mail specialists, the shrinking of its slice of the ad spend pie is not a surprise. As with most things right now, the change in the category’s fortunes [...]
What Are the Prospects for a Spending Revival for Out-of-Home and Direct Mail Advertising?
For analysts, buyers and sellers, is it best to compare 2021 to 2019 performance given the anomaly that was 2020?
Politics Aside, At Least Folks Are Focused on the USPS – Let’s Keep It Up
The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely and affordable manner, [...]
Will Pandemic and Politics Put Postal Service in Peril? Here Are the Facts.
Depending upon which experts you heed, the U.S. Postal Service is either just a few months away from insolvency or it’s in no danger of running out of cash any [...]
Rising Above the ‘Noise’ of Digital Marketing With Direct Mail
As marketers, we have to ask ourselves how much "noise" we will be required to make to have our offerings heard against this cacophony of messages and how much our [...]
How to Use Psychology to Improve Your Direct Mail
Many marketers are struggling to generate leads that convert to sales, and it's clear that more efficient strategies are needed. Most marketers are well aware of the power of direct [...]
How to Persuade Buyers With Your Direct Mail
Direct mail marketing is a very powerful response driver when used correctly. If you have not been getting the results you need, there are many different choices you can make [...]
The U.S. Postal Service Needs Financial Protection
Even in crisis, exacerbated by COVID-19, there’s not likely to be new postal reform bill any time soon. So here we are now: the U.S. Postal Service needs financial protection.
How to Best Use Direct Mail Marketing During COVID-19
During a time of crisis like COVID-19 it can be hard to know how best to market to your customers. Direct mail is still a great way to reach them, [...]
USPS’s Mobile Shopping Promotion Still Available for 2020
The USPS has confirmed that despite the current pandemic, all discount programs are still in place, including the 2020 Mobile Shopping Promotion. This program encourages mailers to integrate mobile technology [...]
COVID-19’s Effect on the USPS and Direct Mail Marketing
We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like [...]
Optichannel Marketing Campaigns Get an Additional Boost With Direct Mail
Not every brand has a big brand's marketing resources. Here's are two case studies in how optichannel marketing is being used at a more reasonable level of investment by real, [...]
Why Marketers Should Incorporate Emerging Technology in Direct Mail
Technology can be a great way to engage your customers and prospects with your direct mail pieces, connecting offline to online marketing efforts. I previously shared the USPS's 2020 Tactile, [...]
The Benefits of the USPS 2020 Tactile, Sensory, & Interactive Mail Promotion
Do you want to create awesome direct mail pieces that stand out and get results? Well now you can do that, and save 2% on your postage! The purpose of [...]