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What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an [...]

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Email Marketing Is a Strategy Game

For years, email has been our solid companion, our owned audience. It’s the path of least resistance to the audience and serves the purpose of delivering content, promotions, advertising, and [...]

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The Importance of Always Having a Solid Email Marketing Program

As we all adjust to what may be our new normal, digital marketing becomes ever more vital. Now is not the time to go dark, even if you can’t meet [...]

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WWTT? So Many COVID-19 Emails … But Are There Any ‘Good’ Ones?

Right now, the world feels like a very scary, uncertain place, as we all make adjustments to our daily lives during this pandemic. But there is also a lot of [...]

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Coronavirus and Marketing Automation: Let’s Be Careful Out There

I'm no stranger to writing about crisis management. And while we're in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget about doing in times [...]

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Are You Missing the Email Opportunity?

The best thing about email is also what makes it overlooked: It’s stable, safe, and it’s been around a while. It's a channel that is wholly owned by the publisher, [...]

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Gmail’s Message to Newsletter Publishers: Get Rid of Inactive Subscribers

As a result of recent changes in Google’s popular Gmail product, newsletter publishers need to take a close look at slimming down their subscriber lists to prevent readership from plummeting.

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‘Too Much’ Is a Relative Term for Promotional Marketing

If a marketer sends you 20 promotional emails in a month, is that too much? You may say “yes” without even thinking about it. Then why did you not opt [...]

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Simple Math: Direct Mail + Email = Better Response

The job of direct mail is specific. You can’t ask direct mail to do too much; just like you can’t ask Facebook ads or Instagram to do too much. Each [...]

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‘Crassmas’ Messages Show the Strengths of Snail Mail, the Weaknesses of Poor Digital Personalization

Even if the old-fashioned way of choosing, inscribing, and snail mail posting greeting cards has given way to “eCards,” the good intention is the same. It's a reminder that someone [...]

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Purging (and Blocking) Bot Traffic From Email Reporting Metrics

How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics? How many of these email reporting metrics may be built into [...]

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Concerned About Amazon’s Growing Digital Ad Business? Turn to Email

Amazon’s rise as an advertising force means more marketers will move their digital ad spend. To stay competitive, publishers need to think holistically about new income streams and strengthen predictable [...]

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Why C-Suites Are Agonizing Over the Death of Email

The higher on the corporate totem pole the executive who leaped to a premature conclusion of email’s demise, the less likely he or she is to have the time and [...]

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Political Marketing That’s Fooling Some of the People, Some (or All) of the Time

Increasingly unable to escape the deluge of hysterical ill-directed political marketing that is overflowing my inbox, I’ve jealously started wondering what Key Performance Indicators (KPIs) are guiding these communications consultants [...]

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Direct Mail Informed Delivery Enhances Your Campaigns

Are you ready to get more out of your direct mail campaigns? Direct mail is a very powerful marketing channel that can be enhanced by adding Informed Delivery.