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Vita Coco Will Help Cure Post-2020 Hangovers at Home

New Year’s Day campaign includes a Postmates partnership, an AI device and custom Venmo stickers.

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4 Keys to Effective Performance Marketing in 2021

Pandemic-prompted pivots helped brands innovate and will aid in future success.

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Livestreaming Will Take Retail By Storm in 2021

And four other predictions about the future of commerce in the coming year.

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Eyeing Growth in 2021, Overstock Could Tie Up With a Physical Retailer

With the various vaccine rollouts underway, companies are beginning to contemplate the post-Covid-19 retail future. In Overstock's case, that means the company may consider new ventures, such as its first [...]

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Ecommerce Was By Far the Biggest Retail Trend of 2020

Plus, three other themes that defined shopping this year.

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Shoppable Walmart Fashion Is Getting a Runway Moment on TikTok

Social commerce is ending 2020 with a bang as Walmart announced it will soon host livestreams with “fashion-loving TikTok creators” through which viewers can buy featured items directly on the [...]

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What’s Next for Shopify, the Other Giant of US Ecommerce

It has built a reputation as something of the anti-Amazon.

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Shopping Via Instagram Reels Rolls Out Globally

Businesses and creators can tag products, add branded content tags.

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WhatsApp Rolls Out Carts

Potential customers of businesses on its platform can browse catalogs, choose items, check out via a single message.

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Canada Goose’s VR Experience Takes Shoppers on a Surreal Tour of Southern California

Luxury outerwear brand teams with The Webster to showcase styles through animated, 3-D environments.

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What Marketers Can and Can’t Mail During the Holidays

Pandemic-prompted ecommerce purchases created a 25% year-over-year shipping and packages increase.

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Sephora Will Open Shops Inside Kohl’s, Ending a Long Partnership With JCPenney

"Kohl's has made the very smart move of jumping aboard the beautifully packaged, wonderfully scented Sephora train."

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With Ecommerce Boom, Lands’ End Thrives as the Apparel Category Struggles

While some of the apparel industry’s most venerated names including Neiman Marcus, J.Crew and Brooks Brothers have struggled mightily in 2020, Lands’ End doubled its net income in the third quarter to [...]

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Quip Expands Into Gum With Its First Major Product Extension

The DTC brand, best known for toothbrushes, wants to tackle another dental care item.

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Under the Hood of Pinterest’s Related Products Engine

The platform provides details on how it surfaces and ranks products in "Shop Similar," "More to Shop."