Marketing Platform Klaviyo Now Offers PrestaShop Integration
Merchants can automate personalized messaging to customers using data from the ecommerce hub.
The Strategist Doubles Down on Email to Help Guide Holiday Shoppers
Product review site's newsletter strategy includes daily gift ideas paired with exclusive discounts.
Trump and Biden Double Down on Email Fundraising Strategies
Experts said second wave of fundraising pushes will probably still compel subscribers to donate.
A Closer Analysis of the Presidential Email Marketing Campaigns
There are two important digital marketing areas that will be the most impactful in the election campaigns: digital ads, and email.
Twitter’s Dalana Brand Shares What Started Her Journey of Advocating for Workplace Equality
Dalana Brand, VP of People Experience and Head of Inclusion and Diversity at Twitter, is no stranger to typecasting in the workplace. When questioned early on in her career about being a woman interested in a [...]
Postmates Banks on Pop Culture and Plinko to Engage Consumers
Delivery app's recent email and social campaigns for Chipotle and Blackpink spark notable engagement.
Email Marketers, Focus on the Pre-Send Experience
Consider what's required of consumers to sign up for email programs and their specific lifecycle points.
Tiffany Zhong Breaks Down the Biggest Takeaways From Zebra IQ’s 2020 State of Gen Z Report
23-year-old venture capitalist and co-founder/CEO of Zebra IQ shares findings from their recently released report on all things Gen Z—from up-and-coming social platforms serving as "third spaces" to changes in [...]
Email Automation Is a Major Ecommerce Revenue Booster
Omnisend's Q2 findings also support SMS as a growing trend.
Brooklinen’s Email Marketing Relies on Transparency and Triggered Sends
Bed and home essentials brand aims to create lasting customer relationships through the inbox.
Tushy’s Butt Health and Anti-Toilet Paper Emails Were Well Positioned for Quarantine
Bidet attachment brand informs about the body without taking itself too seriously.
Shinesty’s Email Marketing Aims to Entertain With Irreverent Content
CMO Jens Nicolaysen said the party apparel brand finds inbox success by not seeking to please everyone.
Fox News Media CEO on Rising to the C-Suite and the Power of Collaboration
24-year Fox News veteran Suzanne Scott shares the keys to helping women rise in the C-Suite and why it's critical to learn what type of leader you want (and don't [...]
How This CBD Beverage Brand Founder Crafted His Own Category-disrupting Playbook
Recess' Benjamin Witte takes us inside the brand's creative and omnichannel strategies and new revenue-generating "realitywear."
How COVID-19 Is Impacting Advertising in Publisher Newsletters
As we’ve entered the 6th week of shutdown (or is it 7th? Honestly who can keep track at this point?), publishers are still struggling with monetizing during this crisis. And, [...]