Augmented Reality Ads See Better Reception Than Other Digital Formats
A recent study from Ericsson found that consumers are more likely to interact with mixed-reality ads.
Kellogg’s Is Making Its Cereal Boxes for Blind and Visually Impaired Consumers
The company will add a special code to its boxes that can be scanned and translated through voice in 2022.
U.K. Advertising Watchdog to Clamp Down on Cryptocurrency Advertising as a ‘Key Priority’
The organization intends to carry out “proactive monitoring and enforcement” of advertising and aims to offer additional guidance in the coming weeks.
Diageo’s Virtual Platform Explores the Relationship Between Drinks and Tech
The online space includes partnerships with Pinterest, Verizon and Threedium.
This Intricate AR Sculpture Warns of the Dangers of Climate Change
Agency Droga5 and the National Wildlife Federation commissioned artist Dustin Yellin to design the interactive piece.
Napster Group Embraces Heritage With New Brand and Membership Growth Campaign
Napster was acquired and merged with MelodyVR last year.
TikTok and Spotify Team Up With Makeup Brand MAC Using AR to Inspire ‘Self-Love’
The MAC campaign will feature a TikTok AR lens featuring various lip colors for users to test.
‘The Hug Project’ Connects Immunocompromised Loved Ones Through Wearable Technology
To ease the pain of prolonged isolation, wearable technology company CuteCircuit developed a shirt and an app that allows people to hug virtually.
Is This What Crypto TV Ads Look Like?
Actor Neil Patrick Harris demonstrates the ease of using a CoinFlip machine.
How a Cat in a Shark Costume Provided the Best Marketing Roomba Could’ve Hoped For
A Mars mission and toy doll were among its first customers.
Amazon Sidewalk Will Push Neighbors to Share Wi-Fi Through Smart Devices
Users of small Echo and Ring smart devices have a week to opt out.
Consider the Machine-Learning Approach as You Dive Into AI
Syracuse research on the challenges and benefits of artificial intelligence.
Ikea’s Research Lab Releases New Privacy Concepts for Smart Homes of the Future
The furniture giant's experiments aim to make consumer trust fun and stylish.
This New Tool Lets Brands Create Digital Humans That Are More Lifelike Than Ever
Soul Machines has generated virtual brand ambassadors for companies like Nestle and Procter & Gamble.
Why EE Took Actor Tom Ellis Up a Welsh Hill to Be Shaved by a Robot
The EE campaign, the latest from Saatchi & Saatchi, shows Kevin Bacon watching a remotely controlled robotic barber shaving Lucifer actor Tom Ellis.