How a Genealogy Site Used Deepfake Tech and Old Family Photos to Create a Viral App
While deepfakes have made headlines for their potential for fake news and other nefarious uses, brands have also increasingly turned to them as a creative tool in ads.
SXSW Will Build a Virtual Downtown Austin for Attendees to Experience in VR
Participants can attend panels, meetups and events through the platform.
Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat
The campaign comes as AR is becoming more important than ever for retailers.
Nestlé’s AI-Powered Virtual Human Is Here to Answer Your Cookie-Baking Questions
The amazingly lifelike CGI avatar is named Ruth.
Why Amazon Is Turning to Crowdsourcing to Decide Which Smart Gadgets to Produce
The company has a new Kickstarter-like program called Built It.
New Spatial Audio System Allows Low-Vision Tennis Fans to Better Follow Australian Open
Tennis Australia and AKQA developed the system in partnership with Monash University.
French Anti-Racism PSA Uses Deepfake Tech to Show Many Faces of Prejudice
Racism has many faces—and it stems from ignorance and fear, according to a new PSA for the International League Against Racism and Anti-Semitism (Ligue Internationale Contre le Racisme et l’Antisémitisme, or LICRA, in French). The film, by [...]
Dolly Parton Inverts ‘9 to 5’ for Squarespace’s Hustle-Themed Super Bowl Ad
The new anthem is a nod to the gig economy.
Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches
A pandemic-fueled ecommerce spike is accelerating the trend.
Which Quarantine-Fueled Technologies Will Outlast the Pandemic?
Experts believe brands will continue using many digital tools, like virtual events and AR.
Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game
The animation studio behind it wants to pioneer new ways of telling stories.
The 3 Booming Technologies That Will Push Marketing Forward in 2021
AR, 5G and AI-generated media are poised to shape the way marketers do their jobs in the next year.
How Complex Converted Its Flagship Festival Into a Sprawling Online Video Game
It's like a cross between World of Warcraft and Coachella for sneakerheads.
Bring Down the Berlin Wall Using Augmented Reality in Minecraft Earth
Virtual simulation puts users in the shoes of those participating in the historic moment.
How BBC and HBO Are Using Interactive AR Fantasy to Promote His Dark Materials
The immersive tech is a natural fit for the dimension-hopping fantasy series.