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Augmented Reality Ads See Better Reception Than Other Digital Formats

A recent study from Ericsson found that consumers are more likely to interact with mixed-reality ads.

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Kellogg’s Is Making Its Cereal Boxes for Blind and Visually Impaired Consumers

The company will add a special code to its boxes that can be scanned and translated through voice in 2022.

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U.K. Advertising Watchdog to Clamp Down on Cryptocurrency Advertising as a ‘Key Priority’

The organization intends to carry out “proactive monitoring and enforcement” of advertising and aims to offer additional guidance in the coming weeks.

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Diageo’s Virtual Platform Explores the Relationship Between Drinks and Tech

The online space includes partnerships with Pinterest, Verizon and Threedium.

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This Intricate AR Sculpture Warns of the Dangers of Climate Change

Agency Droga5 and the National Wildlife Federation commissioned artist Dustin Yellin to design the interactive piece.

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Napster Group Embraces Heritage With New Brand and Membership Growth Campaign

Napster was acquired and merged with MelodyVR last year.

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TikTok and Spotify Team Up With Makeup Brand MAC Using AR to Inspire ‘Self-Love’

The MAC campaign will feature a TikTok AR lens featuring various lip colors for users to test.

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‘The Hug Project’ Connects Immunocompromised Loved Ones Through Wearable Technology

To ease the pain of prolonged isolation, wearable technology company CuteCircuit developed a shirt and an app that allows people to hug virtually.

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Is This What Crypto TV Ads Look Like?

Actor Neil Patrick Harris demonstrates the ease of using a CoinFlip machine.

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How a Cat in a Shark Costume Provided the Best Marketing Roomba Could’ve Hoped For

A Mars mission and toy doll were among its first customers.

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Amazon Sidewalk Will Push Neighbors to Share Wi-Fi Through Smart Devices

Users of small Echo and Ring smart devices have a week to opt out.

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Consider the Machine-Learning Approach as You Dive Into AI

Syracuse research on the challenges and benefits of artificial intelligence.

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Ikea’s Research Lab Releases New Privacy Concepts for Smart Homes of the Future

The furniture giant's experiments aim to make consumer trust fun and stylish.

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This New Tool Lets Brands Create Digital Humans That Are More Lifelike Than Ever

Soul Machines has generated virtual brand ambassadors for companies like Nestle and Procter & Gamble.

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Why EE Took Actor Tom Ellis Up a Welsh Hill to Be Shaved by a Robot

The EE campaign, the latest from Saatchi & Saatchi, shows Kevin Bacon watching a remotely controlled robotic barber shaving Lucifer actor Tom Ellis.