Why Jetblack Was Doomed All Along

Cost and friction tanked Walmart’s text-to-shop experiment.

Cashierless Checkout Startup Zippin Scores $12 Million From Venture Fund Backed by Kraft Heinz

Checkout-free technology company Zippin announced Dec. 12 that it has attained $12 million from Evolv Ventures, a Kraft Heinz-backed venture fund.

The Workplace of the Future Is a Mix of Human and Machine

Creatives are harnessing machine learning to make targeted content that serves the customer and the business better.

To Win the Holiday Season, Consumer Tech Brands Have to Be Always On

Brands must forge connections well before October, according to Google.

Introducing the Demystifying Gen Z Series: Where the Next Generation Consumes Content

Gen Z on the platforms where they're spending the most time and the brands and creators they're paying attention to.

This AR App Imagines the Skyscraper Needed to House Toronto’s 116,000 At-Risk Families

Taxi Toronto and United Way strikingly visualize the extent of the city's poverty.

How These 3 Brands Are Using Chatbots to Forge Stronger Relationships With Consumer

This emerging tech allows organizations to informally solve issues.

Audi’s Ambitious Mixed-Reality Game Pushes the Limits of Branded VR

The futuristic activation is a promotional stunt for the automaker's electric car.

Patent Filings for Generative AI Have Grown 500% This Year as Brands Test Its Potential

Tech companies and consumer brands alike are experimenting with GANs.

4 Ways to Ensure Your Branded Podcast Is Taking Advantage of Advertising Potential

Dedicated listeners will take in entire shows, ads and all.