Ralph Lauren Enters Gaming With G2 Esports Partnership
The fashion company sees the move as an evolution of its long history of sports partnerships.
Call of Duty GM Johanna Faries on Getting in the Arena
Kicking off with Call of Duty's Johanna Faries, the Most Powerful Women in Sports livestream series premiered Wednesday, June 23.
PlayStation Plus Welcomes Friendly—and Enduring—Competition in Latest Campaign
Sony Interactive Entertainment sees its work with adam&eveDDB as a continuation bridging the gender gap in gaming marketing.
The UK Is Poised to See a Massive Wave of Ad Spend
Between reports on Q1 and forecasts for the rest of 2021, recovery looks to be swift.
EA Sport Campaign Promotes Playing More Football to British Asians
The Adam&EveDDB campaign was the winner of Channel 4's Diversity in Advertising competition.
Tampax Makes Its Esports Debut With the Brand’s First-Ever Gaming Fest
The event was a new step toward gender equality in the industry
Rocket League Players Can Buy a Ford F-150 Inside the Popular Game
With the Ford F-150, Rocket League is bringing in an actual consumer car to the game for the first time.
London Agency Gravity Road Launches Gaming, Esports Marketing Practice
You & Mr Jones-owned company hops on growing trend.
How Nascar Got Quarantined Fans to Tune Into Virtual Races
The persistent marketing move that produced a 40% conversion rate.
Fan Controlled Football Signs Progressive as a Partner Ahead of First Season
The new sports concept has attracted big-name celebrities and brands.
How Esports Showed Up as Dependable Entertainment in 2020
Leaders in the growing space on how pre- and post-Covid learnings will inform 2021 strategy.
Brie Larson Plays Nintendo Switch in Her Pajamas Just Like Us in This New Ad
Awkwafina also stars in the campaign.
For Brands That Understand Dr Disrespect, Partnerships Can Be Worth the Polarization
Herschel “Guy” Beahm, a boisterous video game streamer who portrays the wig-toting character Dr Disrespect, is as polarizing as his name suggests. His popularity is unquestionable. On Twitter he boasts [...]
How Riot Games Personalizes Fan Engagement
Developer fosters connections with players, streamers and influencers inside and outside of its games.
Women’s Sports and Esports Offer Biggest Opportunities for Marketers Right Now
At Adweek's NexTech event, a discussion of what the pandemic has meant for esports.