Meet 5 Recruiters Shaking Up the Advertising Industry

From shops like Huge and Publicis.

How to Choose the Best Name for Your Brand

Opinion: Make sure it has the right tone.

4 Ways to Make Marketing More Meaningful

Get laser-focused on a role your brand can credibly play.

To Keep Your Brand Relevant, Follow These 3 Essential Rules

Be a keen observer of human behavior.

How to Navigate Between YouTube and Facebook Watch as a Video Content Creator

Yes, it’s a pain to export and distribute to both. But spoiler alert: it’s still worth it.

What Instagram Influencers Can Teach Brands About Community Management

Companies need to stop sending out canned, pre-approved messages.

Why Marketers Should Borrow From Google’s Playbook

Understanding the connectedness of data makes it inherently more valuable.

3 Reasons Marketers Shouldn’t Mourn the Death of the Keyword

They should embrace a focus on intent instead.

4 Ways Companies Can Bring Humanity Back to Business

Sales and marketing don’t have to be a numbers game.

3 Ways to Improve Your Google Search Rankings

Businesses must maintain and regularly update their online presence.