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How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020

The brand's viral stunt outperformed CPG benchmarks by 59%.

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10 Takeaways From Brand Activations That Adapted to Crisis in 2020

Marketers can apply these lessons to future experiences, even post-pandemic.

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Canada Goose’s VR Experience Takes Shoppers on a Surreal Tour of Southern California

Luxury outerwear brand teams with The Webster to showcase styles through animated, 3-D environments.

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This ‘Phygital’ Experience Shows How to Do a Scavenger Hunt in Quarantine

For a U.S. 5G launch, T-Mobile and OnePlus task fans with finding three real pop-up stores in remote locations.

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Black Barbershops and Salons Are a Marketing Opportunity Hiding in Plain Sight

Black-owned salons and barbershops have an audience of over 100 million, creating a powerful, authentic platform.

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Bustle’s Virtual Shopping Event Might Fill the Holiday Pop-Up Void This Season

The 21-day experience aims to gamify purchasing products from 7 advertisers.

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Creative Agency Compound Joins Forces With Experiential Studio Helo

The partnership aims to combine talents to craft culturally relevant brand experiences.

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A Suspenseful Barista Class? How HBO Max Is Promoting The Flight Attendant

HBO Max surprised guests during a virtual coffee-making experience.

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Dropbox and The Infatuation Want to Elevate the Work-From-Home Lunch

Program aims to mix up routines and support restaurants in three cities.

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This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt

Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign.

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With Football Fans Stuck at Home, Corona Brings the Tailgate Party to Them

Beer brand delivers game day energy with a beach-themed celebration in a box.

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Inside Netflix and Brooklyn Museum’s Royal Virtual Costume Exhibit

Interactive tour showcases designs from The Crown Season 4 and The Queen's Gambit.

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Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram

The media brands see an appetite for virtual events and holiday content.

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Wendy’s Invites Consumers to Escape a Spooky Halloween Drive-Thru

Brand launches three-day contactless stunt in Los Angeles.

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These 6 Brands Are Reinventing Trick-or-Treating This Halloween

Finding creative ways to reach consumers safely during the pandemic.