Adweek Announces Finalists in Its Inaugural Adweek Experiential Awards

The winners of the 32 categories will be announced Monday, April 29 and then celebrated at a May 1 gala.

How to Avoid Having Your Experiential Marketing Become Programmatic

Poorly executed experiences are like a pre-roll ad you can’t free yourself from.

Corona Blocked Part of Ipanema Beach With a Wall Made From 3 Days of Trash Gathered There

The activation highlighted the beer brand's partnership with nonprofit Parley for the Oceans.

This L.A. Production Shop Used AR to Transform Its Warehouse Into Instagrammable Art

Tool of North America visitors can view a new mural through three filters.

Made From 9,000 Flowers, This Brain Sculpture Reveals a Key Message About Opioid Addiction

It's a disease, not a weakness, says McCann Health's NYC activation for nonprofit Shatterproof.

Adobe Celebrates the First Banner Ad by Going Back to the ’90s

Summit visitors get a lesson in 20th century frustration.

Standing Out at SXSW Means Creating Experiences Interlaced With Relevant Tech

Though not everyone is convinced that the fest is worthwhile.

How a Mysterious Sculpture Brilliantly Revealed the Truth Behind Ukraine’s Child Beggars

Taking a photo of the activation exposed the full picture.

5 Ways Brands Can Deliver on the Promise of Return on Experience

Unique activations and events drive buzz around what a company is working on.

Marketers Can Tap Into Mobile Advertising to Create a Successful Event

Take advantage of consumers' love for their devices.