How Oreo Ended Up Building a Doomsday Vault That Fans Voted the Best Ad Stunt of 2020
The brand's viral stunt outperformed CPG benchmarks by 59%.
10 Takeaways From Brand Activations That Adapted to Crisis in 2020
Marketers can apply these lessons to future experiences, even post-pandemic.
Canada Goose’s VR Experience Takes Shoppers on a Surreal Tour of Southern California
Luxury outerwear brand teams with The Webster to showcase styles through animated, 3-D environments.
This ‘Phygital’ Experience Shows How to Do a Scavenger Hunt in Quarantine
For a U.S. 5G launch, T-Mobile and OnePlus task fans with finding three real pop-up stores in remote locations.
Black Barbershops and Salons Are a Marketing Opportunity Hiding in Plain Sight
Black-owned salons and barbershops have an audience of over 100 million, creating a powerful, authentic platform.
Bustle’s Virtual Shopping Event Might Fill the Holiday Pop-Up Void This Season
The 21-day experience aims to gamify purchasing products from 7 advertisers.
Creative Agency Compound Joins Forces With Experiential Studio Helo
The partnership aims to combine talents to craft culturally relevant brand experiences.
A Suspenseful Barista Class? How HBO Max Is Promoting The Flight Attendant
HBO Max surprised guests during a virtual coffee-making experience.
Dropbox and The Infatuation Want to Elevate the Work-From-Home Lunch
Program aims to mix up routines and support restaurants in three cities.
This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt
Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign.
With Football Fans Stuck at Home, Corona Brings the Tailgate Party to Them
Beer brand delivers game day energy with a beach-themed celebration in a box.
Inside Netflix and Brooklyn Museum’s Royal Virtual Costume Exhibit
Interactive tour showcases designs from The Crown Season 4 and The Queen's Gambit.
Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram
The media brands see an appetite for virtual events and holiday content.
Wendy’s Invites Consumers to Escape a Spooky Halloween Drive-Thru
Brand launches three-day contactless stunt in Los Angeles.
These 6 Brands Are Reinventing Trick-or-Treating This Halloween
Finding creative ways to reach consumers safely during the pandemic.