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Jenna Lyons Starts Her Post-J.Crew Chapter With an HBO Max Show and Beauty Brand

The former creative director was synonymous with the retailer, but now she's charting her own course.

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Laugh If You Want, but Ugly Sweaters Are 2020’s Coolest Holiday Marketing Idea

There are legit branding and marketing advantages for companies that go to the trouble of designing and selling an ugly holiday sweater.

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Victoria’s Secret Names a New CMO to Lead the Brand’s Refresh

Martha Pease will fill the post vacated by Ed Razek last year.

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Why This Buzzy Athleisure Brand Is Getting Into Skincare

Alo's CEO said branching out from yoga wear to facial cleanser is "natural."

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This Canadian Retailer Just Released a Line of Ugly Sweater Masks

Mark's is encouraging consumers to get into the holiday spirit—safely.

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Stephen Curry’s Brand Could Usher In a New Era at Under Armour

The Curry brand may be even more significant for Under Armour than for the athlete himself.

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With Ecommerce Boom, Lands’ End Thrives as the Apparel Category Struggles

While some of the apparel industry’s most venerated names including Neiman Marcus, J.Crew and Brooks Brothers have struggled mightily in 2020, Lands’ End doubled its net income in the third quarter to [...]

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Could Reishi Be the Leather Alternative Luxury Embraces?

The fact of the matter is that leather alternatives have typically been viewed as a step down by high-end fashion brands and their customers. And with good reason: many faux [...]

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Allbirds Shows How Light Its Shoes Are by Suspending Them in Air With 4 Party Balloons

LONDON—Allbirds has suspended its sneakers in mid-air in a stunt designed to promote its lightweight credentials as part of a global campaign spanning the U.S., U.K., Korea, Germany and France. [...]

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Nike Celebrates the Power of Dance and Enduring Strength of Black Women

Film by AKQA uses choreography to tell a story of "birth, connection, roots, protection, recognition and awakening."

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Gucci’s Holiday Ad Gets Endearingly Retro About 2020’s Missing Tradition: the Office Party

The "retro vibe" spot brings sees the return of gigantic computers and photocopiers.

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Can Streetwear Darling Supreme Keep Its Cool Factor Under a New Corporate Owner?

The streetwear darling trades its independence for the security of a deep-pocketed conglomerate.

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Watching Consumer Behavior Changes Helped Who What Wear Make Pandemic Pivots

The shopping-focused fashion site has valuable data for advertisers.

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Lululemon Chooses Droga5 New York as Agency of Record

The athleisure retailer hired its first chief brand officer earlier this year.

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What Retailers Can Learn as Alibaba Wraps Its 11-Day Singles Day With $75 Billion in Sales

Singles Day brings in an impressive shopping audience in China.