Bombas Adds Underwear Line With Ambitions to be a Multi-Product Brand
The intent was to solve a pressing problem by creating a sustainable business, no matter if that resulted in a company with $20 million in sales or $200 million in [...]
Retail M&A Grew in 2020, With More Deals Expected in 2021
Total value of 2020 deals outstripped 2019, and there's plenty of liquidity among major players.
Jenna Lyons Starts Her Post-J.Crew Chapter With an HBO Max Show and Beauty Brand
The former creative director was synonymous with the retailer, but now she's charting her own course.
Laugh If You Want, but Ugly Sweaters Are 2020’s Coolest Holiday Marketing Idea
There are legit branding and marketing advantages for companies that go to the trouble of designing and selling an ugly holiday sweater.
Victoria’s Secret Names a New CMO to Lead the Brand’s Refresh
Martha Pease will fill the post vacated by Ed Razek last year.
Why This Buzzy Athleisure Brand Is Getting Into Skincare
Alo's CEO said branching out from yoga wear to facial cleanser is "natural."
This Canadian Retailer Just Released a Line of Ugly Sweater Masks
Mark's is encouraging consumers to get into the holiday spirit—safely.
Stephen Curry’s Brand Could Usher In a New Era at Under Armour
The Curry brand may be even more significant for Under Armour than for the athlete himself.
With Ecommerce Boom, Lands’ End Thrives as the Apparel Category Struggles
While some of the apparel industry’s most venerated names including Neiman Marcus, J.Crew and Brooks Brothers have struggled mightily in 2020, Lands’ End doubled its net income in the third quarter to [...]
Could Reishi Be the Leather Alternative Luxury Embraces?
The fact of the matter is that leather alternatives have typically been viewed as a step down by high-end fashion brands and their customers. And with good reason: many faux [...]
Allbirds Shows How Light Its Shoes Are by Suspending Them in Air With 4 Party Balloons
LONDON—Allbirds has suspended its sneakers in mid-air in a stunt designed to promote its lightweight credentials as part of a global campaign spanning the U.S., U.K., Korea, Germany and France. [...]
Nike Celebrates the Power of Dance and Enduring Strength of Black Women
Film by AKQA uses choreography to tell a story of "birth, connection, roots, protection, recognition and awakening."
Gucci’s Holiday Ad Gets Endearingly Retro About 2020’s Missing Tradition: the Office Party
The "retro vibe" spot brings sees the return of gigantic computers and photocopiers.
Can Streetwear Darling Supreme Keep Its Cool Factor Under a New Corporate Owner?
The streetwear darling trades its independence for the security of a deep-pocketed conglomerate.
Watching Consumer Behavior Changes Helped Who What Wear Make Pandemic Pivots
The shopping-focused fashion site has valuable data for advertisers.