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Think Crypto Is Just for Geniuses? That’s B.S., Says Challenger Brand’s Debut Campaign

Cabital's irreverent ad aims to make cryptocurrency more accessible.

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In the Year of Covid-19, Tech Companies Dominate Kantar’s Most Valuable Brands List

Topping Kantor's list of 100 for a third year is Amazon, followed by Apple and Google respectively.

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Building a Movement Fueled by the Social Currency of Content

CMO Sadira Furlow explains how empathy and internal alignment drove brand credibility

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This Black and White Banking Ad Is a Call to Arms for Small British Businesses

The Mettle ad campaign, created by Fold7, is its first and is a call to arms for small businesses and entrepreneurs.

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PayPal’s SVP of Marketing Leanne Sheraton Aims to Bring ‘Crypto to the People’

Leanne Sheraton shares how fintech can amplify the currency of human kindness

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Mastercard, Waze Team Up to Introduce Cashless Payments for East European Farmers

Mastercard and Waze team up to offer cashless payment system to small Romanian food sellers, with the aim to expand the program in Eastern Europe.

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UK Fintech Bank Hires Fold7 for New Summer Campaign to Attract Small Businesses

Fold7 is designing the TV/VOD campaign to help freelancers and small businesses bank better.

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How Square Became a Critical Lifeline for their Customers During the Pandemic

At the beginning of 2020, Square geared up for a huge growth year driven in large part by brand storytelling and customer acquisition.  No one could have predicted what happened next [...]

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Transaction Data Is the Most Powerful Predictor of Future Behavior

Knowing which questions to ask is key to accessing "clean" purchase information.

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Financial Challenger Revolut Looks to Fill Key Roles Before International Marketing Push

The U.K. startup restructures after marketing director's exit.

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Feel Guilty About Your Spending? Blame Your Lizard Brain, Says This Colorful Campaign

Uncommon London enlists a dancing lizard and a squishy brain to promote money saving app.

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Tracy Morgan and Rocket Mortgage Use the Super Bowl to Show What Certainty Can Do

Actors Dave Bautista and Liza Koshy also star in the mortgage lender's Super Bowl ad.

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The First Blind Man to Climb Mount Everest—and Other Athletes—Star in Guaranteed Rate’s First Super Bowl Ad

The mortgage company's ad, which features a series of other athletes, is focused on defying boundaries.

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Despite a Chaotic Week on Wall Street, Investment App Robinhood Will Be in the Super Bowl

The brand faced sharp criticism for halting trading of certain stocks last week.

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On Reddit and Discord, Digital Day Traders Took On Wall Street

Users attempt to 'fight injustice and expose the system.'