How Covid-19 and Ecommerce Disrupted the Alcohol Industry in 2020
With huge hits to bars and restaurants, drinkers turned to the internet.
How Pepsi Plans to Help Black-Owned Restaurants Generate $100 Million in Sales
the brand’s commitment to the program shows how PepsiCo is investing significant resources. One specific piece of Dig In is its Black Restaurants Deliver program, an eight-week, no-cost consultancy that [...]
Richard Dreyfuss Narrates White Castle’s Spinoff of a Christmas Classic
The campaign supports restaurant workers impacted by Covid-19.
Barkley Closes 2020 With Another Win, Picking Up 4 Post Cereal Brands
The Kansas City agency was also recently named AOR for Motel 6.
Molson Coors CMO Michelle St. Jacques on Creating Opportunity in an Unprecedented Year
The marketer doubled down on her "fast, messy, awesome" ethos in 2020.
Cheerios’ Most Beloved Ad Is Back, Reuniting Grandma and Baby 21 Years Later
Cheerios’ 1999 holiday ad featuring an adorable hungry baby and a loving grandma celebrating their first Christmas together is one of the most memorable and well-loved spots of its era. [...]
Burger King’s Moldy Whopper Adds Grand Prix Wins at Epica Awards to Its Banner Year
The campaign won top honors in three categories.
Jack in the Box Joins the Chicken Sandwich Wars With a Reimagined Chicken Dance on TikTok
Music star Becky G leads the campaign for the fast-food brand.
Travis Scott Creates a Tequila-Inspired Hard Seltzer With Anheuser-Busch
The drink, called Cacti, drops in March and will be available in three flavors.
M&Ms Will Return to the Super Bowl in 2021
The Mars Wrigley brand took last year off.
Ryan Reynolds Insists His New Ad for The Croods Sequel Is Not at All an Ad for Aviation Gin
“Not a Gin Ad” sees Reynolds shamelessly plug the liquor in comedy spot, while pretending it's actually an ad for juice.
Heineken Creates an Interactive 3D Billboard That Doubles as a Bar
Publicis stunt for Heineken 0.0 invited drivers to pull over and grab an alcohol-free beer in Brazil.
Kroger Got Jeff Goldblum and Sterling K. Brown to Decorate Cookies, and It’s So Wholesome
The sponsored video by Funny or Die builds on the 'Cooking With Jeff' digital series.
Smirnoff Wants You to ‘Ice’ Your Friends From Afar This Holiday Season
The brand is selling puzzles with a surprise bottle of the prank-friendly beverage.
Burger King France Is Donating Its Instagram Posts to Independent Restaurants in Lockdown
It’s been a brutal year for the hospitality and food industries, with businesses having to navigate forced shut downs and ever-changing rules as governments have tried to stem the spread [...]