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Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership

Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.

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Ad Tech’s Targeting Revolution Will Be Televised

Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier

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IAB Tech Lab Offers to Keep Track of Transparency Tools

IAB Tech Lab offers to cross-match ads.txt and sellers.json data for publishers.

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Key Questions Need to be Answered After Google Delays the Cookiepocalypse

Now that Google has granted the third-party cookie a stay of execution, some key questions need to be answered.

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Google Grants a Stay of Execution in the Death of the Cookie

Google will delay phasing out support for third-party cookies in its market leading Chrome browser until 2023.

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Once Competitors, Xandr to Support OpenAP’s TV Identifier

Once competitors, Xandr will now support OpenAP's TV identifier ahead of the 2022 broadcast season.

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T-Mobile Is Quietly Paving the Way for its Ad-Tech Unit

Mike Peralta has been appointed as vp of T-Mobile marketing solutions as the carrier doubles down on its ad-tech ambitions.

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UK Regulators Probe Mobile Dominance of Apple and Google

The U.K. competition regulator is probing Apple and Google's dominance of the iOS and Android ecosystems for potential anticompetitive practice.

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Apple’s App Tracking Transparency Has Advertisers Scrambling, With Concern More Is to Come

June marks the first anniversary of unleashing havoc on the iOS ads ecosystem.

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Inside Google’s Vision for Privacy-Safe Advertising

The tech giant's virtual event showcased its machine learning ambitions.

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Verizon Media Bolsters Digital OOH Offerings as Industry Readies to Bounce Back

The company is using its identity graph and layering in first-party data from its ConnectID.

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The Trade Desk Hands UID 2.0 Code to PRAM

The Trade Desk is handing code for UID 2.0 over to PRAM, where the IAB Tech Lab will oversee the open-source identifier.

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Apple’s New Privacy Ad Wants to Get Rid of All Those Prying Eyes Watching Your Data

Spot from TBWA\Media Arts Lab highlights App Tracking Transparency feature.