Facebook Gaming Expands Cloud-Streaming Platform to More Users
The service has begun rolling out in Canada and Mexico
Burger King and Mastercard Share Top Honors in Cannes’ Brand Experience Awards
'Stevenage Challenge' and 'True Name' each win Grand Prix.
Reddit, Burger King Win Cannes Social and Influencer Grand Prix
"Stevenage Challenge" and "Superb Owl" take top honors.
UK Telecom Brand O2 Is Staging a Show in Fortnite for People Who Miss Live Gigs
U.K. telecom provider O2 is the latest brand to break into Fortnite by creating an interactive music experience within the video game. Created by VCCP, the campaign marks the first [...]
Smashing Fortnite Freezers: How Wendy’s Became a Fresh Voice on Twitch
The fast-food giant and agency VMLY&R maintain the brand's tone while respecting gamers.
Twitch Reveals 4 Keys to Innovation in Virtual Live Entertainment
The game streaming service has strived to perfect its formula during the pandemic.
It’s Time for Gaming Character Creation to Be More Diverse
A call to action for gaming marketers and creators to represent diverse audiences in their character development and marketing efforts.
This Retro-Style Arcade Game Is Helping the Fight Against Malnutrition
The simple act of playing a video game triggers a donation to a child in need.
Facebook Gaming Extends Stars Monetization Option to Video-on-Demand Creators
New Live Breaks mid-roll ad units are being rolled out for live videos.
PlayStation Plus Welcomes Friendly—and Enduring—Competition in Latest Campaign
Sony Interactive Entertainment sees its work with adam&eveDDB as a continuation bridging the gender gap in gaming marketing.
Sunday Afternoon Channeled Retro Gaming for Liquid+Arcade’s New Identity
Sunday Afternoon worked with gaming-focused Liquid Agency arrive at a new brand identity as Liquid+Arcade.
EA Sport Campaign Promotes Playing More Football to British Asians
The Adam&EveDDB campaign was the winner of Channel 4's Diversity in Advertising competition.
Why Sony Interactive Entertainment’s Eric Lempel Innovates With a Consumer Mindset
The Head of Global Marketing talks how they pivoted PlayStation 5's global unveil to an online experience and the importance of keeping customers in focus
Tampax Makes Its Esports Debut With the Brand’s First-Ever Gaming Fest
The event was a new step toward gender equality in the industry
H&M and Maisie Williams Partner on Animal Crossing to Promote Sustainability
Players can visit Looop Island to learn about how they can make a difference.