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Not All Data Types Are Equally Useful

Personalization isn’t just an option for modern-day marketers, and effective personalization starts with customer data.

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Hey Google! So, What’s Next for Ad Tech?

The biggest company in advertising just issued a statement raising more questions than it has answers.

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Walk Around Virtual Austin at SXSW; Cadbury Creme… Beer?: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat

The campaign comes as AR is becoming more important than ever for retailers.

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‘Be Human and Be Fallible’: Brands Test the Waters on Clubhouse

Kool-Aid, Square and Slice have made their debut, but there's no real playbook.

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Why Covid-19 Vaccines Might Be Big Pharma’s Last Big Chance to Repair Its Reputation

Not since the polio vaccine have Big Pharma brands had the opportunity to bask in the glow of heroism as they do now.

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R/GA Chooses Shannon Washington and Erin Lynch to Lead New York Creative Department

Their appointments come as the agency strives to reinvent itself.

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Everything Old Is New Again, and 6 Other Takeaways from ViacomCBS’ Paramount+ Event

Debuting next week, the streamer will be packed with reboots and revivals.

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Exclusive: Jeep’s Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped

The spot will be unpaused following the resolution of the case.

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Why Amazon Is Turning to Crowdsourcing to Decide Which Smart Gadgets to Produce

The company has a new Kickstarter-like program called Built It.

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Macy’s Surprises Wall Street With a Profitable Quarter Amid Mall Store Closures

Results appear to be an early vindication of the retailer's Polaris initiative.

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PubMatic Posts Record Revenues in First Post-IPO Quarter

Ad-tech firm is now valued at $2 billion.

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The Future According to Mark Cuban; Beautiful, Surreal Apple Ads: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Forced to Flee Venezuela, These Agency Founders Recall Their Path to Success

Miami agency El Autobús was recently acquired by Anchor Worldwide.

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Profiles in Black Creativity: Ladi Fatade’s Network for Creatives of Color

He co-founded an organization to connect creatives of color with job opportunities and resources.