testing key insights
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‘The Balkanization of the Internet’: Amazon, Google and Twitter on Privacy Laws
Data privacy has taken center stage in recent years, as the European Union and the state of California have each adopted landmark consumer protection laws that have paved the way [...]
‘The Industry Is Paralyzed by Vague Proposals Put Forward by Google’
Ari Paparo, Beeswax CEO and social media tribune of ad tech, on what mattered in 2020.
Havas Media Retains Duties as Sanofi’s US Media Agency of Record
Appointment follows Omnicom Media Group winning global AOR responsibilities.
At 93 Years Old, Ginny Bahr Retires From Wunderman Thompson
She started at the agency in 1951, when it was still known as J. Walter Thompson.
Nickelback Just Remade the Video for ‘Photograph’ as a Hilarious Ad for Google Photos
Singer Chad Kroeger pokes plenty of fun at his own hair with the branded "lyrical refresh."
Here’s Just How Divided Millennials and Boomers Are About Going Plant-Based This Holiday
Baby boomers, many of them reared on glazed ham and stuffed turkey for the holidays, aren’t fully convinced that they should change those dining habits. That might set them up [...]
Luxe Brands Expected to Spur an Audio Ad ‘Gold Rush’ in 2021 at The New York Times
Investment in podcasting and talent attracts brands like Chanel.
Eyeing Growth in 2021, Overstock Could Tie Up With a Physical Retailer
With the various vaccine rollouts underway, companies are beginning to contemplate the post-Covid-19 retail future. In Overstock's case, that means the company may consider new ventures, such as its first [...]
These Are the Most 2020 Agency Holiday Cards
Eight shops that didn't shy away from the oddities and challenges of this year.
Combs Enterprises Selects Droga5 as Global Creative Agency of Record
Droga5 will be responsible for developing creative and strategy connected across the entire brand experience. The agency's work will kick off with a U.S. campaign for luxury tequila brand DeLeón [...]
MDC Partners and Stagwell Group Agree to Merge
The deal has been in the works since June.
As Agencies Grapple With DEI, Some Lean Into Learning and Mentoring Initiatives
In a year that’s gone virtual, shops are coming up with ways to share skills and advice with underrepresented students and creatives.
Twitter Billboards Show We Coped With the Horrors of 2020 by Tweeting About It
Dionne Warwick, naturally, is front and center in the year-end OOH campaign.
Cold Lead Gen Outreach on LinkedIn Is Not Advised, But It’s Still Happening
B2B salespeople sending messages to decision-makers seem to be playing a numbers game.