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Here’s How the IAB’s NewFronts Work

It's a collaborative marketplace for digital content producers and advertisers.

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Here’s How Marketers Customize Advertisements Just for You

Addressable creative is meant to personalize the ad experience.

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How Cookies Work and Why They’re Going Away

Ad-blocking apps and privacy regulations began chipping away at the cookie.

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How Facial Recognition Technology Works

1960's tech is going wide in the 2020s.

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How TV Networks and Advertisers Are Making Commercials More Relevant to You

This edition of How S#it Works is on addressable TV.

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This Is How CBD-Infused Products Really Work

We got a chief science officer to explain.

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How Nielsen Ratings Work, and Why You Can’t Apply to Join the Company’s Panel

Its data underpins more than $70 billion in TV advertising.

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This Is How 98 Percent of The World Stays Connected

Undersea cables keep the worldwide web and its seemingly endless content moving.

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How a 50-Year-Old Speech Recognition Technology Became Today’s Voice Assistant

91 million people in the U.S. use this tech at least once a month.

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Here’s How 5G Will Change the Wireless Internet as We Know It

But what is it and how does it work?

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We Brought the Blockchain to Life (Sort of) to Explain the Basics

We sat down with 'Blocky' to talk tech.

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What Is Ad Fraud and How Does It Happen?

It's costing brands more than $50 million a day.