Why Shhhowercap Doesn’t Want You to Wash Your Hair
And what it was like to see the brand's product featured in Issa Rae's HBO show, Insecure.
Design Veteran Mauro Porcini on the Future of Beverage
"It talks about sustainability, it talks about health and wellness, it talks about customization, all enabled by technology," Porcini says.
Behave’s Candy Is Made for You to Eat the Whole Bag, Guilt-Free
During her stint at food brand Daily Harvest, Mayssa Chehata searched for a better-for-you candy option, but came up short. So she decided to start one herself.
A Beautiful Window Unit Air Conditioner? Windmill Has You Covered
Mike Mayer is the co-founder of Windmill, a startup that’s setting out to breathe new life into the air care category—starting with their window unit AC.
Omsom Is on a Mission to Reclaim Asian Flavors in Grocery Stores
Omsom co-Founder Vanessa Pham appears on the I'm With The Brand podcast to discuss breaking stereotypes and reclaiming heritage.
This Sports Drink Was Made for Professional Athletes. Now, It’s Available to Everyone
New York Knicks veteran Bar Malik takes us inside his creation, Barcode.
Purpose-Driven Restaurant Chain &pizza Is Looking to the Frozen Food Aisle
Pizza restaurant is thinking in seasons, just like a fashion house.
The Sons of a Dentist Go Into the Family Business (Sort of)
Twice is a subscription toothpaste that comes in two formulas: morning and nighttime.
What Happened for This Entrepreneur When Lacrosse and Chemistry Collided
Hex's Drew Westervelt didn't set out to create a new laundry detergent. But that's what happened.
The Founder of Recess Isn’t Just Selling Another CBD Beverage. He’s ‘Designing Feelings’
Ben Witte on PR over influencers, regulations and the future on I'm With the Brand.
This Tequila Brand Got Its Shot Thanks to an Instagram Account With 15 Million Followers
Jaja Tequila's co-founder on what it takes to battle Big Alcohol.
How C.O. Bigelow’s Third-Generation Owner Is Bringing the Drugstore Into the Future
Ian Ginsberg is still building the brand 180 years later.
This Beverage Brand’s Aesthetic Is, Proudly, ‘Yoga Pants on a Bottle’
Roar Organic changed its entire brand, from the formula to its social handle. Did it pay off?
Diet Lifestyle F-Factor Built Its Brand by First Changing Its Name
"Dieting feels punitive," says founder Tanya Zuckerbrot.
How Coca-Cola Inspired the Van Leeuwen Artisan Ice Cream Brand
When lawyers told founder Ben Van Leeuwen that Churn wouldn't be a good name for the brand, he chose his own.