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At Super Bowl 2021, In-House Ads Had a Moment

Seven commercials were created internally, perhaps signaling a larger shift in the industry.

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McCann Promotes Chris Macdonald to CEO and Chairman

McCann has made new appointments within its team.

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With $90 Million in Media Spend, Droga5 Launches Massive Brand Campaign for Accenture

The consultancy took creative in-house last September.

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5 Takeaways From the ANA’s In-House Agency Conference

Marketers from Target, AB InBev and Gorilla Glue share how they’re shaping their internal offerings.