At Super Bowl 2021, In-House Ads Had a Moment
Seven commercials were created internally, perhaps signaling a larger shift in the industry.
McCann Promotes Chris Macdonald to CEO and Chairman
McCann has made new appointments within its team.
With $90 Million in Media Spend, Droga5 Launches Massive Brand Campaign for Accenture
The consultancy took creative in-house last September.
5 Takeaways From the ANA’s In-House Agency Conference
Marketers from Target, AB InBev and Gorilla Glue share how they’re shaping their internal offerings.