Why Brands Might Want to Reconsider Upcoming Influencer Campaigns
New study suggests that the average consumer can spread the word just as well.
5 Ways to Take the Ivy Park Approach to Marketing
Beyonce knows how to prime her audience for Icy Park.
Influencers’ Kids Are the New Child Stars, but the Rules Are Just Being Written
Kids in influencer posts—sponsored posts, in particular—is still a largely unexplored arena, particularly when it comes to longer-term consequences.
Influencer Marketing Is Especially Vulnerable to Racism. What’s Being Done About It?
Changes are in play for influencers of color.
Rick Astley, Now a TikTok Star, Isn’t Sure He Could Have Broken Out in 2020
Rick Astley is back, and has a song only for TikTok.
Travis Scott Creates a Tequila-Inspired Hard Seltzer With Anheuser-Busch
The drink, called Cacti, drops in March and will be available in three flavors.
A Brief Ad History of Santa Claus, the Greatest Ambassador
Santa Claus is the forever, feel-good ambassador.
Paris Hilton Is Rebranding Herself During ‘One of the Most Empowering Times’ of Her Life
Paris Hilton discussed the future of her brand at Adweek’s Women Trailblazers Summit.
Black Barbershops and Salons Are a Marketing Opportunity Hiding in Plain Sight
Black-owned salons and barbershops have an audience of over 100 million, creating a powerful, authentic platform.
‘No Community Without Comments’: Snapchat’s Spotlight Hits Snags In its Creator Ambitions
“You could argue that this is injecting toxicity into a vain, superficial, eye-roll, influencer culture,” said Giselle Ugarte, director of marketing and communications at Media Bridge Advertising.
The Oprah Effect Endures, Giving Black-Owned Businesses on Amazon a Big Boost
She increased the sales rank of one product by 110,071%.
These Graduates Took Agency TikTok Handles Hostage, and Won’t Give Them Back Until They Get a Job
Two graduates are holding TikTok handles hostage while looking for attention—and jobs.
UGC is Dead. Now What Are Brand Partners to Do?
User-generated content (UGC) has long been the go-to creative solve for brands looking for free social assets. But as the creator economy evolves and even casual fans start to know [...]
5 Things to Know to Win Over the Luxury Gen Z Consumer
Brands can—and should—embrace the Gen Z luxury market now and take risks.
Invisalign Taps TikTok Influencers Like Charli D’Amelio and Gains Social Clout
Invisalign sales among teenagers jumped 25% in Q3.