Rolls Out Shareable Collections

The rewardStyle-owned app is making it easier to shop from influencers.

YouTube’s New Fashion and Beauty Hub Teaches Brands to Think Like Vloggers

The Google-owned video service launches /Fashion featuring original content pairing up brands with its best-known creators.

How Brands Are Combatting Influencer Fraud in an Ever-Changing Social Landscape

Billions are wasted bringing on accounts that use fake followers and likes.

S4 Capital’s MediaMonks Merges With Influencer Marketing Agency IMA

The Amsterdam-based agency claims its network reaches billions worldwide.

4 Ingredients That Go Into Creating a Cohesive Influencer Ecosystem

They’ll help create a compelling narrative of your brand’s values.

MLB’s Francisco Lindor Talks Branding, Instagram and Bat Flips

The Cleveland Indians shortstop brings his mom into his social strategy.

YouTuber Grace Helbig Made a Poke Bowl in a Moving Kitchen To Promote Glad Press’n Seal

Video brings whimsy to household product.

Disregard Speculation—Influencer Marketing Is Still a Necessity in Strategies

Some wonder if there is (or was) a bubble and how that might affect marketers.

How Women Are Dominating the Influencer Marketing World

They're reshaping advertising for products with their authority.

Podcasters Are the New Influencers. Here’s How to Leverage Them in Your Strategies

Much of what we’re seeing with podcasts rings true to the rise of social media mavens.