How Brands Can Forge Authentic Influencer Relationships to Better Reach Black Consumers

Businesses that cultivate influencer programs and create content to engage the African American community will build more meaningful and lasting brand relationships.

Greta Thunberg Wants to Trademark Her Name

Greta Thunberg, the 17-year-old climate activist, filed trademarking paperwork last week.

These Are the 19 Celebs You Saw in Sabra’s Super Bowl Ad

Sabra Dipping Co. aired its first Super Bowl commercial during the second quarter of the game with a star-studded cast.

Why Influencers Are Focusing on the Bigger Picture as Advocates

We don’t have time for people selling weight-loss teas while the Amazon burns.

Why Shaquille O’Neal Stands Tall as One of Basketball’s Biggest Brand Ambassadors

The NBA superstar has enjoyed a long, authentic career of partnerships.

Could Prince Harry and Meghan Markle Build the World’s Most Valuable Brand?

The Duke and Duchess of Sussex have 10 million Instagram followers, a trademark application and soon, more freedom. What will they do with it?

Gwyneth Paltrow Knows Everyone’s Talking About that Goop Netflix Poster

The Goop founder took the stage at NRF to chat about starting a business and more

Emilia Clarke Is Clinique’s First Celebrity Ambassador

For the first time, Clinique is embracing a standard in beauty industry marketing with Emilia Clarke as ambassador.

Kylie Cosmetics Names Beauty Industry Veteran as CEO

Kylie Cosmetics named Christoph Honnefelder as its CEO and announced the completion of a majority stake sale to Coty.

Rodan + Fields Wants Its Consultants to Be Influencers

Elisabeth Charles said Rodan + Fields always knew the power of recommendations.