tik tok

What Brands Should Know in the (Unlikely) Event of a TikTok Ban

It’s crucial to be aware of how a TikTok ban would impact their customers and selling strategy, and to develop a plan of action that makes sense.

deepak chopra and j balvin

Why Deepak Chopra Created a Bilingual Meditation Program With Reggaeton Icon J Balvin

Wellness pioneer Deepak Chopra and international music star J Balvin partnered on a 21-day multicultural meditation experience.

Illustration of Kevin Hart, Sophia Bush, Steve Aoki and Priyanka Chopra

Infographic: Despite Public Scrutiny, Consumers Still Engage With Celebrity Content

Brands that had partnerships with stars saw spikes in engagement during quarantine and lockdowns.

yeezy and gap partnership

Kanye West Brings His Yeezy Brand to Gap in New Partnership

The line of affordable apparel will hit stores in 2021.

young m.a.

Pride Stars: Young M.A. on Partnering With Brands, Authenticity and Sex Toys

The openly gay rapper and Adweek Pride Star has built her own empire and doesn't care what anyone thinks.

ko im and luvvie ajayi jones

Adweek Together: The Future of Social Media for Social Good

Luvvie Ajayi Jones on the impact of #SharetheMicNow.

ko im and brandi riley

Adweek Together: The Future of Black Influence

Entrepreneur and blogger Brandi Riley on what needs to change in the industry.

meditating

We’re Sorry for Not Listening to Black Influencers Before

We have failed Black influencers in our network.

holding phone with influencer

5 Ways to Rethink Influencer Marketing and Make It More Effective

Influencer marketing has grown exponentially. Here are some tips for how to measure its success.

collage

Covid-19 Will Bring a Rise in Livestreaming Content Across Platforms

With wider audience attention, rising media consumption and celebrity involvement, it was inevitable that the livestream would start to go big. ​

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3 Ways Brands Can Work With Influencers to Recession-Proof Their Image

Influencers can efficiently deploy recession-friendly messaging for any audience with authenticity.

Adweek Together: The Future of Influencer Marketing

The CEO of influencer marketing agency Takumi talks challenges and opportunities.

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Pharrell Williams Surprises Verizon Adfellows Class in Online Graduation

Verizon evp and chief marketing officer Diego Scotti launched adfellows in 2017, and the current class is the largest ever.

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a hand holding a cellphone

Quiz: How Much Do You Know About Social Commerce and Influencer Marketing?

Test your knowledge of monetizing online platforms.

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