KFC Created a ‘Virtual Influencer’ Colonel Sanders, Mocking Marketing’s Newest Odd Trend

He's hot. He's cool. He's living his best artificial life.

How the Stars of The Bachelor Turn Their Instagram Accounts Into ‘QVC on Steroids’

Cast members are marrying the authenticity of a microinfluencer with the follower count of a major celebrity.

4 Necessary Components for Building an In-House Influencer Marketing Team

Brands that typically do this already have a strong strategy in place.

Lessons Learned From Fyre Festival’s Mishandling of Influencer Marketing

Micro-influencers offer an opportunity to grab consumer attention in a seemingly more genuine way.

Hulu Will Crack Open Instagram’s Most Influential Egg, Revealing All After the Super Bowl

‘The wait is over’—or at least it will be after Sunday’s game.