What Brands Should Know in the (Unlikely) Event of a TikTok Ban
It’s crucial to be aware of how a TikTok ban would impact their customers and selling strategy, and to develop a plan of action that makes sense.
Why Deepak Chopra Created a Bilingual Meditation Program With Reggaeton Icon J Balvin
Wellness pioneer Deepak Chopra and international music star J Balvin partnered on a 21-day multicultural meditation experience.
Infographic: Despite Public Scrutiny, Consumers Still Engage With Celebrity Content
Brands that had partnerships with stars saw spikes in engagement during quarantine and lockdowns.
Kanye West Brings His Yeezy Brand to Gap in New Partnership
The line of affordable apparel will hit stores in 2021.
Pride Stars: Young M.A. on Partnering With Brands, Authenticity and Sex Toys
The openly gay rapper and Adweek Pride Star has built her own empire and doesn't care what anyone thinks.
Adweek Together: The Future of Social Media for Social Good
Luvvie Ajayi Jones on the impact of #SharetheMicNow.
Adweek Together: The Future of Black Influence
Entrepreneur and blogger Brandi Riley on what needs to change in the industry.
We’re Sorry for Not Listening to Black Influencers Before
We have failed Black influencers in our network.
5 Ways to Rethink Influencer Marketing and Make It More Effective
Influencer marketing has grown exponentially. Here are some tips for how to measure its success.
Covid-19 Will Bring a Rise in Livestreaming Content Across Platforms
With wider audience attention, rising media consumption and celebrity involvement, it was inevitable that the livestream would start to go big.
3 Ways Brands Can Work With Influencers to Recession-Proof Their Image
Influencers can efficiently deploy recession-friendly messaging for any audience with authenticity.
Adweek Together: The Future of Influencer Marketing
The CEO of influencer marketing agency Takumi talks challenges and opportunities.
Pharrell Williams Surprises Verizon Adfellows Class in Online Graduation
Verizon evp and chief marketing officer Diego Scotti launched adfellows in 2017, and the current class is the largest ever.
Fashion Influencers Plan Their Year Around Nordstrom’s Anniversary Sale. Now It’s Postponed
The event is normally a major moneymaker for them.
Quiz: How Much Do You Know About Social Commerce and Influencer Marketing?
Test your knowledge of monetizing online platforms.