Here’s What Brands Are Doing for Women’s History Month 2021
Initiatives highlight gender disparities, offer monetary support and celebrate inclusive womanhood.
Would You Drink This New Cadbury Creme Egg Beer?
The chocolate brand has formed an unlikely partnership with a craft brewer.
Chance the Rapper Reinvented Virtual Performances in Quarantine, and He’s Not About to Stop
In-person concerts shut down a year ago, so the three-time Grammy winner started improvising.
A Sacred UPS Brand Space Is Rejuvenated for Black History Month
Packaging goes from staid to unstoppable for small business.
Return to Sender: New USPS Delivery Trucks Receive Mixed Response
The Next Generation Delivery Vehicle fails to impress.
Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition
Actor-producer-philanthropist Jennifer Garner bakes social impact into this challenger brand.
In a Year of Uncertainty, These Brands Defined What It Means to Disrupt
Adweek’s Challenger Brands honorees are shaking up industries from food and pharmacy to fashion.
Profiles in Black Creativity: Xavier Rivera Mixes Craft Beer With a Good Cause
A campaign he worked on help The Florida Aquariam with its turtle rescue efforts.
With These Striking Ads, McDonald’s Again Proves It Doesn’t Even Need to Say Its Name
Using little more than half a logo, Leo Burnett highlights home delivery.
Here’s the Story Behind McDonald’s ‘Aesthetically Minimal’ Global Packaging Redesign
Led by Pearlfisher, the redesign aims to communicate "joyful moments" through simple illustration and bold graphics.
This Relatable Kit Kat Ad, While Unofficial, Is a Master Class in the Power of Simplicity
Creative strategist Sam Hennig designed the ad on spec, and the brand loved it.
Aunt Jemima Is Now Officially the Pearl Milling Company
The new brand identity retains some familiar packaging elements.
Discovery Taps First Lady Jill Biden for Puppy Bowl PSA Promoting Mask-Wearing
The spot will air during Animal Planet's annual pre-Super Bowl telecast.
OkCupid Gives an Inclusive—and Slightly NSFW—Update to Valentine’s Day Cards
Dating app aims to celebrate all types of relationships and boost LGBTQ+ artists.
This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl
GameDay’s mobile retargeting strategy helps target key audiences and drives online conversions.