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Here’s What Brands Are Doing for Women’s History Month 2021

International Women's Day

Initiatives highlight gender disparities, offer monetary support and celebrate inclusive womanhood.

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Would You Drink This New Cadbury Creme Egg Beer?

The chocolate brand has formed an unlikely partnership with a craft brewer.

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Chance the Rapper Reinvented Virtual Performances in Quarantine, and He’s Not About to Stop

In-person concerts shut down a year ago, so the three-time Grammy winner started improvising.

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A Sacred UPS Brand Space Is Rejuvenated for Black History Month

Packaging goes from staid to unstoppable for small business.

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Return to Sender: New USPS Delivery Trucks Receive Mixed Response

The Next Generation Delivery Vehicle fails to impress.

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Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition

Actor-producer-philanthropist Jennifer Garner bakes social impact into this challenger brand.

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In a Year of Uncertainty, These Brands Defined What It Means to Disrupt

Adweek’s Challenger Brands honorees are shaking up industries from food and pharmacy to fashion.

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Profiles in Black Creativity: Xavier Rivera Mixes Craft Beer With a Good Cause

A campaign he worked on help The Florida Aquariam with its turtle rescue efforts.

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With These Striking Ads, McDonald’s Again Proves It Doesn’t Even Need to Say Its Name

Using little more than half a logo, Leo Burnett highlights home delivery.

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Here’s the Story Behind McDonald’s ‘Aesthetically Minimal’ Global Packaging Redesign

Led by Pearlfisher, the redesign aims to communicate "joyful moments" through simple illustration and bold graphics.

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This Relatable Kit Kat Ad, While Unofficial, Is a Master Class in the Power of Simplicity

Creative strategist Sam Hennig designed the ad on spec, and the brand loved it.

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Aunt Jemima Is Now Officially the Pearl Milling Company

The new brand identity retains some familiar packaging elements.

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Discovery Taps First Lady Jill Biden for Puppy Bowl PSA Promoting Mask-Wearing

The spot will air during Animal Planet's annual pre-Super Bowl telecast.

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OkCupid Gives an Inclusive—and Slightly NSFW—Update to Valentine’s Day Cards

Dating app aims to celebrate all types of relationships and boost LGBTQ+ artists.

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This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl

GameDay’s mobile retargeting strategy helps target key audiences and drives online conversions.