Why Covid-19 Vaccines Might Be Big Pharma’s Last Big Chance to Repair Its Reputation
Not since the polio vaccine have Big Pharma brands had the opportunity to bask in the glow of heroism as they do now.
Recent Data Shows Shopping Habits Formed During the Pandemic Might Be Permanent
Lockdown shopping has made stockpilers and deal hunters out of most everyone.
The Power of Community Brands in Texas—During Crisis
It’s time to fall in love with brands that delivered to their communities.
YouTube Spaces Goes 100% Virtual
Physical locations in Berlin, London, Los Angeles, New York, Paris, Rio de Janeiro, Tokyo will not reopen.
Why We Should Have Seen More Masks in This Year’s Super Bowl Ads
What we witnessed in both the sporting event and the ads feels as if it were drawn up by people tasked more with creating false illusions than fostering trust.
Advertising Isn’t a Dirty Word. It Can Help the Covid Crisis
Ads that can help our health, post-pandemic.
Mental Health Campaign Gives 2020 a Big Middle Finger
People air their grievances with the year by telling 2020 "F**k You."
Helena Bonham Carter Pays Tribute to 2020 Singles in Relatable Bumble Ad
"When dating met 2020" by The Brooklyn Brothers honors the perseverance of those looking for love.
How to Optimize Your Work From Home Into Next Year
Why we need a personal framework for WFH.
YouTube Bowed Out of Its Year In Review. JibJab Said, ‘Hold My Beer’
The entertainment and ecard company isn't shying away from remembering a tumultuous year.
In a Stellar Use of Animation, Absolut Imagines the Joy of Reuniting Post-Pandemic
Film imagines delight of breaking free from our digital connections to see real friends again.
Target’s New Holiday Campaign Encourages Consumers to Find Meaning in the Simple Moments
Target's holiday campaign leans on simplicity.
Reddit Adopts a Flexible Model for the Future of Its Workforce
The company will support employees who move away from its offices.
Adnatomy: How SimpliSafe Kept Making Robbert Larson Commercials During the Pandemic
Creativity, logistics, safety and a whole lot of trust.
Canada Goose Gives Employees 1 Hour a Week to Play Outside—and Hopes American Companies Will Follow
Canada Goose offers HumanNature Pass, which entitles its workers to take one additional hour off each week—paid—provided they promise to spend it outside doing something active.