Aflac and NFL Legend Deion Sanders Aim to Close the Medical Debt Gap With a New Initiative
To address medical debt and disparities in health and wealth in America, Aflac launched a national initiative called Close the Gap.
A Hospital Network Asks When All of Toronto’s Patients Will See Equality in Stirring Ad
In an effort to support its goal of raising $100 million to help close the health care gap, Scarborough Health Network (SHN) Foundation launched “Love, Scarborough."
SkinnyPop Encourages a ‘Whole Bag Kinda Night’ Indoors with a Pop-Driven Musical Ad
In partnership with integrated creative and media agency 360i, the brand's campaign "it's a “Whole Bag Kinda Night” is an invitation to choose unapologetic excess, and feel great about it [...]
Adnatomy: How Dating App BLK Turned ‘Vax That Thang Up’ Into the Song of the Summer
When Black-centric dating app BLK, a subsidiary of Match Group, and Atlanta-based agency Majority saw an opportunity to reach out to the Black community, they didn't opt for the preachy [...]
BMO’s Holiday Wrapping Paper Doubles as Ad Space for Women-Owned Businesses
As part of its longstanding commitment to helping Canada’s female business owners, BMO Financial Group launched a new holiday-themed initiative called “Wrap the Good.” In collaboration with agency FCB Canada, [...]
Google’s Emotional 2021 ‘Year In Search’ Reflects a World Learning ‘How to Heal’
In 2020, Google’s Year In Search showed internet users asking “why?” in unprecedented numbers as they attempted to find meaning behind the catastrophic global events that defined the moment. This [...]
This Holiday Season, You Can Stay in the Grinch’s Mt. Crumpit Cave
To give travelers a unique experience Vacasa, a vacation rental management platform and Dr. Seuss Enterprises team up to create an immersive stay just north of Who-ville in the Grinch's [...]
Cards Against Humanity Will Pay You For Random Tasks This Black Friday
For one day, the comedy card game company will pay the public between $5 and $10,000 each in exchange for performing a variety of tasks.
A Lifeline for the Subscription Box Model Beyond the Pandemic
A closer look at the DTC trend that took while we were grounded.
Lagunitas Shifted to Social When In-Person Wasn’t Doable
When concerts and festivals shut down, the beer brand had to pivot.
How Covid-19 Silently Reset Brand Purpose
Gone are the days of Pride being a mere calendar moment.
The Legacy of 2020 on Media Habits: The Second Screen
It’s been two years since the start of the pandemic, but we continue to see the story of the second screen unfold.
At 3AM, Ghosts Come Out. So Do Free Meals at Burger King
During Halloween Week, Burger King is offering free meals during the witching hour.
The Shopper Personas of Today: What to Know Ahead of the Holiday Season
From the 'Hybrid Hopper' to 'the Newly-Online Nervous Nelly,' marketers should expect pandemic shopper habits to be all over the place.
Infographic: Malls Were the Big Winner of Back-to-School Season
As kids head back to classrooms, in-person shopping returned as well.