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Why Covid-19 Vaccines Might Be Big Pharma’s Last Big Chance to Repair Its Reputation

Not since the polio vaccine have Big Pharma brands had the opportunity to bask in the glow of heroism as they do now.

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Recent Data Shows Shopping Habits Formed During the Pandemic Might Be Permanent

Lockdown shopping has made stockpilers and deal hunters out of most everyone.

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The Power of Community Brands in Texas—During Crisis

It’s time to fall in love with brands that delivered to their communities.

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YouTube Spaces Goes 100% Virtual

Physical locations in Berlin, London, Los Angeles, New York, Paris, Rio de Janeiro, Tokyo will not reopen.

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Why We Should Have Seen More Masks in This Year’s Super Bowl Ads

What we witnessed in both the sporting event and the ads feels as if it were drawn up by people tasked more with creating false illusions than fostering trust.

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Advertising Isn’t a Dirty Word. It Can Help the Covid Crisis

Ads that can help our health, post-pandemic.

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Mental Health Campaign Gives 2020 a Big Middle Finger

People air their grievances with the year by telling 2020 "F**k You."

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Helena Bonham Carter Pays Tribute to 2020 Singles in Relatable Bumble Ad

"When dating met 2020" by The Brooklyn Brothers honors the perseverance of those looking for love.

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How to Optimize Your Work From Home Into Next Year

Why we need a personal framework for WFH.

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YouTube Bowed Out of Its Year In Review. JibJab Said, ‘Hold My Beer’

The entertainment and ecard company isn't shying away from remembering a tumultuous year.

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In a Stellar Use of Animation, Absolut Imagines the Joy of Reuniting Post-Pandemic

Film imagines delight of breaking free from our digital connections to see real friends again.

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Reddit Adopts a Flexible Model for the Future of Its Workforce

The company will support employees who move away from its offices.

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Adnatomy: How SimpliSafe Kept Making Robbert Larson Commercials During the Pandemic

Creativity, logistics, safety and a whole lot of trust.

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Canada Goose Gives Employees 1 Hour a Week to Play Outside—and Hopes American Companies Will Follow

Canada Goose offers HumanNature Pass, which entitles its workers to take one additional hour off each week—paid—provided they promise to spend it outside doing something active.