4 Trends Marketers Should Watch for in a Post-Quarantine World
Adweek Innovators share predictions on how marketing will be different this year
‘The Hug Project’ Connects Immunocompromised Loved Ones Through Wearable Technology
To ease the pain of prolonged isolation, wearable technology company CuteCircuit developed a shirt and an app that allows people to hug virtually.
The Ad Community Saved My Life When I Had Covid
That community rallied for me when I was struck ill with a life-threatening case of Covid-19.
To Mark Its Reopening, Royal Opera House Releases First TV Campaign in 3 Years
Royal Opera House and Sky will promote buying tickets for in-person and online performances in first TV campaign in three years.
Pepsi’s New Spot About Shared Germs Toes a Risky Line as We Emerge From Pandemic Isolation
It's part of a new category of back-to-normal ads that experts say seek to unite those divided over the Covid-19 response.
‘The Kids Are Not Alright’ in Sandy Hook Promise’s New PSAs About the Remote Schooling Era
BBDO New York highlights intense pressures and potential for violence or self-harm.
Infographic: Brands Aren’t the Only Ones Changing Habits Following a Year of Disasters
Consumers are also looking to companies with new expectations.
How a WhatsApp Message Created a Foundation for Michelob Ultra’s New Fan Base
Anheuser-Busch CMO Marcel Marcondes on being people-centric as the only way forward.
Raindrops on a Dreary Day Race to the Finish Line in Clever Horse Racing Ad
Ad for England's Royal Ascot anticipates the return of the sport.
Hinge Levels Up Virtual Dating With Launch of Video Prompts
The dating app sees virtual dating as the way of the future.
Cadbury’s Virtual Egg Hunt Draws 1.78 Million Visits—Including a Marriage Proposal
The campaign raised brand awareness during Easter lockdown.
Google Ad Encourages All to Get Vaccinated So We Can Get Back to What We Love
The emotional spot shows a light at the end of the tunnel.
ViewSonic and Grammy-Nominated Louis York Pay Homage to Teachers in Warm Musical Film
Well before the arrival of a pandemic, teachers managed the largely thankless tasks of adapting to adverse circumstances, creating adaptive lesson plans for different environments and committing to a career [...]
Why 2021 Will Usher in a New Wave of Product Sampling Investment
The great shifts of preference, mindset and expectations will have a significant impact on the product sampling industry and how brands adapt to utilizing this proven marketing strategy.
Rit Tie-Dye Went From Bankruptcy 5 Years Ago to a Pandemic-Fueled Resurgence
Today, the 103-year-old brand is dressing the likes of Jaden Smith.