Without International Tourism, Destination Marketers Look Local for Recovery
Baltimore, San Francisco, and New York have pivoted in the pandemic.
Why the Talent Network Model Took Off in a Year Dampened by Layoffs
Freedom and flexibility appeal to clients and talent alike, especially in the pandemic.
OTT Distribution Platforms Gain Leverage in Standoff With Streamers
Streamers’ new distribution agreements hearken back to decades-old carriage fights on linear TV.
Gravity Blanket’s Makeover Makes for a Great Gift in This Mentally Draining Year
Once an occupational therapy tool, its weight has a calming effect for many.
This MIT Ph.D. Optimizes Media for Alibaba and Beyond Meat
She went from studying science at school to applying data science at work.
Ad Tech and Privacy Lingo for Navigating a Post-Cookie World
New methodologies are bringing changes to online targeting.
The Martin Agency Is Adweek’s 2020 U.S. Agency of the Year
A commitment to bravery—and diversity—helped it thrive in a tumultuous year.
Highdive Is Adweek’s 2020 Breakthrough Agency of the Year
This small Chicago agency packs a big punch.
FCB Is Adweek’s Global Agency of the Year
‘Never finished’ philosophy was exactly what clients needed in 2020.
Finding the Right Ingredients for Your Agency’s Multicultural and DEI Strategies
Like any good sauce, it needs a strong foundation.
Infographic: Shoppers Are Using Connected TV and Online Shopping This Holiday Season
The pandemic has driven people to their devices to make gift giving seamless.
Droga5 London Is Adweek’s 2020 International Agency of the Year
Meet the team an Amazon client calls 'nonstop, super talented, multiskilled, great human beings.'
Truckers, Racism and Inspiring Mentors Dotted Jason DaWayne Smith’s Road to Success
Today, he leads with a focus on humility.
Timex’s Snoopy Watch Put Everyone’s Favorite Beagle on Wrists Across America
Originally for kids, the wristwatch also struck a chord with nostalgic older shoppers.
Brands Approach Holiday Ads With a Dose of Pandemic-Related Reality
Instead going the escapism route, marketers are addressing what's going on in the world.