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When Will Gen X Women Have Their Marketing Moment?

Menopausal brands are giving them the floor, but it's only the beginning.

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Videoconferencing Plans Its Next Move as Workplaces Consider Hybrid Models

As employees battle Zoom fatigue, the role of video tools in the workplace is set to shift.

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Authenticity Is Key to Connecting Brands and Consumers for FCB’s Juan Woodbury

The evp, director of branded content and entertainment wants to take advertising to a personal level.

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This Camper Has Been a Quarantine Staple Since 1960s Space Missions

As America returns to vacationing, this 90-year-old bubble camper is as popular as ever.

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For a Specialty Tomato Varietal, ‘Bomb’ Is the Flavor—and the Name

How a tomato hater learned to love and market a line of sugar-sweet heirlooms and taught consumers to feel the same way.

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Tracee Ellis Ross Is on a ‘Juicy and Joyful’ Journey to Celebrate Authentic Beauty

The Black-ish star and daughter of Motown royalty has forged her own path.

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Adweek’s Women Trailblazers: 35 Inspirational Leaders Improving the Future for Us All

Our 2021 honorees muscled through a challenging year to change media, marketing and tech.

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Infographic: General Consensus on the New Normal Is a Mix of ‘Meh’ and Cynicism

Survey respondents still largely feel overwhelmed and burnt out.

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4 New Rules for Handling Business as the Pandemic Changes Everything We Once Knew

As the landscape shifts drastically, we need to alter our approaches to it.

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Roku Changes the AVOD Game by Turning Quibi’s Lemons Into Lemonade

Original content is a win-win for buyers and connected TV.

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How the LGBTQ+ Community Got a Brand That Incites Pride and a Sense of Belonging

The rainbow flag is an inspiring, easily recognizable symbol.

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Can Redistributing Ad Spend Fix the Industry’s Diversity Problem?

Experts are skeptical of the latest slew of brand promises.

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Ad Tech Is Facing the Loss of Another Important Signal: the IP Address

Apple and Google are making more changes to hide signals typically used for targeted advertising.

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Why Brands Should Consider Making Connections With Budding Viral Creators

With TikTok on the rise, marketers should value the maker, not just their reach.

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The Entertainment Industry’s Next Act: Balancing Box-Office Releases and Streaming

Big-name releases help juice subscriber numbers, but theaters remain essential.