When Will Gen X Women Have Their Marketing Moment?
Menopausal brands are giving them the floor, but it's only the beginning.
Videoconferencing Plans Its Next Move as Workplaces Consider Hybrid Models
As employees battle Zoom fatigue, the role of video tools in the workplace is set to shift.
Authenticity Is Key to Connecting Brands and Consumers for FCB’s Juan Woodbury
The evp, director of branded content and entertainment wants to take advertising to a personal level.
This Camper Has Been a Quarantine Staple Since 1960s Space Missions
As America returns to vacationing, this 90-year-old bubble camper is as popular as ever.
For a Specialty Tomato Varietal, ‘Bomb’ Is the Flavor—and the Name
How a tomato hater learned to love and market a line of sugar-sweet heirlooms and taught consumers to feel the same way.
Tracee Ellis Ross Is on a ‘Juicy and Joyful’ Journey to Celebrate Authentic Beauty
The Black-ish star and daughter of Motown royalty has forged her own path.
Adweek’s Women Trailblazers: 35 Inspirational Leaders Improving the Future for Us All
Our 2021 honorees muscled through a challenging year to change media, marketing and tech.
Infographic: General Consensus on the New Normal Is a Mix of ‘Meh’ and Cynicism
Survey respondents still largely feel overwhelmed and burnt out.
4 New Rules for Handling Business as the Pandemic Changes Everything We Once Knew
As the landscape shifts drastically, we need to alter our approaches to it.
Roku Changes the AVOD Game by Turning Quibi’s Lemons Into Lemonade
Original content is a win-win for buyers and connected TV.
How the LGBTQ+ Community Got a Brand That Incites Pride and a Sense of Belonging
The rainbow flag is an inspiring, easily recognizable symbol.
Can Redistributing Ad Spend Fix the Industry’s Diversity Problem?
Experts are skeptical of the latest slew of brand promises.
Ad Tech Is Facing the Loss of Another Important Signal: the IP Address
Apple and Google are making more changes to hide signals typically used for targeted advertising.
Why Brands Should Consider Making Connections With Budding Viral Creators
With TikTok on the rise, marketers should value the maker, not just their reach.
The Entertainment Industry’s Next Act: Balancing Box-Office Releases and Streaming
Big-name releases help juice subscriber numbers, but theaters remain essential.