Small-Town, Family-Owned Utz Potato Chips Has Big Plans for Its 100th Year
The brand saw a huge spike in sales during the pandemic as loyal customers snatched up their favorite snacks.
QR Codes Are Key to Connecting With Customers in a Pandemic
The technology is replacing restaurant menus, enhancing OOH and making retail experiences safer.
Here’s Why Media SPACs Are So Hot Right Now
Luma Partners' ecosystem counts 250—34 of which have completed a merger.
Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising
Brands are slapping the term on everything from hard seltzers to IPAs to cocktails.
Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition
Actor-producer-philanthropist Jennifer Garner bakes social impact into this challenger brand.
Cable Networks Remain Profitable Despite Cord-Cutting—but Upheaval Is Coming
‘It’s going to be really bad for independent networks,’ says MoffettNathanson senior analyst Michael Nathanson.
Infographic: Where Gen Z and Millennials Are Getting Their Entertainment and Distraction
Mobile video has grown tremendously in the last year, largely due to the pandemic.
How David Beats Goliath in the Battle of Brand Perception
'Awareness is like gasoline. You might need it to finish a race, but it won’t predict if you are going to win.'
In a Year of Uncertainty, These Brands Defined What It Means to Disrupt
Adweek’s Challenger Brands honorees are shaking up industries from food and pharmacy to fashion.
People Seeking Distraction in Quarantine Turn to the World’s Bestselling Card Game: Uno
The popular game was a Crazy Eights variant invented by a barber and marketed by a mortician.
Independent Agencies Are Reconfiguring How the Future of the Industry Looks
Experts expect a boom of these founder-led shops.
Financial Services Companies Join Social Platforms in Moderating Content
Decisions around online speech are often inconsistent and nebulous.
Streamers Set Eyes on Next Big Task: Winning Over the Fast-Growing Hispanic Market
Growth in the Spanish-language streaming space is only poised to intensify in 2021.
A New Rallying Cry Set the Perfect Tone for US Media Agency of the Year Wavemaker in 2020
The agency's adaptability, paired with its various offerings, scored points with clients old and new.
Breakthrough Media Agency of the Year PMG Weathered the Pandemic by Prioritizing People
The independent agency landed TikTok for Business and didn’t lay off a single employee in 2020.