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A Decade In, Designer Todd Snyder Has Perfected the Art of a Brand Mashup

The designer perfected his crossover marketing formula as head of menswear design at J.Crew.

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UK CBD Brand Love Hemp Follows UFC Tie-Up With Senior Marketing Hires

Stephen White and Steve Horan spent two decades at retailer JD Sports.

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The Strength of the Virgin Brand Is About to Face a Legal Test

After a broken partnership, a lawsuit argues the Virgin name lost value in the pandemic.

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“What Were They Thinking?” Finds a New Home in BRAND United

Last week I shared the news of the four-year anniversary of "What Were They Thinking?" and asked "What's next?" Well, I'm happy to announce that we just recently refreshed BRAND [...]

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Money Talks: It’s Past Time That Marketers Reconsider Reward-Based Promotions

Recently, Bill Warshauer provided Target Marketing readers with a timely reminder of the efficacy of reward-based promotions and their utility in replacing discounts in the promotional mix. Now let's take [...]

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Will Isolation Kill Creativity and Innovation — Or Reinvigorate Us?

As the pandemic continues to isolate many, we have to wonder if this isolation will eat away at our creativity and innovation — the fuel that great marketers live off [...]

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Are You Prepared to Handle the Oncoming Martech Consolidation?

For those marketers who rely on marketing technologies while navigating an industry landscape that changes almost daily, here are four considerations to make when adapting to the oncoming martech consolidation.

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The Art of the Virtual Pitch, Part 2: Prepping the Creative Brief and Getting to Work

This is Part 2 of a 4-part series on The Art of the Virtual Pitch. Let’s cover what happens after you’ve accepted the RFP, and now need to develop your [...]

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3 Marketing Tactics for Credit Unions to Win Over Millennials

Credit unions offer a better deal for Millennials than any other financial institution, but to win them over, your marketing must embody and convey those advantages.

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How to Justify Your Marketing Budget to Management

Even in the best of times, getting approval for your marketing budget can be a difficult task, particularly if yours is a complex sale and tracking direct attribution is fuzzy.

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The Art of the Virtual Pitch, Part 1: Perfecting Pre-Pitch Engagement

Pitches aren’t always won in the room. That’s great news right now because it might be a while before we’re even in a room together again. Pitches are won by [...]

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6 Tips for Brand Communications on a Budget

We are facing a bleak global economic outlook due to the spread of COVID-19. For many brands, recovery will take time. However, an economic downturn is not a reason to [...]

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Are Your Marketing Messages Worth Your Prospects’ Time?

With no commuting, trips to the gym, or fun being had with friends and family, who doesn’t have more time today than they did a few short weeks ago? But [...]

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WWTT? Bud Light Promotes #OpenForTakeout During COVID-19

We've all heard about breweries and distilleries making hand sanitizer, as well as automakers producing medical equipment. But for this week's "What Were They Thinking?" I have something a little [...]

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Trust Capital Is the New Marketing Gold Standard

Now, more than ever, trust capital may become the new marketing gold standard, joining brand equity as a key metric for valuing a company’s relationship with its customers and prospects.