How Adobe Uses Music’s Biggest Names to Turn Fans Into Creators

Campaigns with Lady Gaga, Billie Eilish and Marshmello drive results for software company.

Genius and HP Give Music Newcomers Tools to Create Original Song With Established Talent

Artists and fans can contribute to different stages of production at home.


French’s Debuts Mustard Beer, an Oddly Fitting Summer Barbecue Beverage

The new brew is timed to National Mustard Day.

American Eagle

American Eagle Highlights Gen Z’s TikTok Talents in First Remotely Produced Campaign

The new #AExME video stars 7 young creatives including Addison Rae.

adweek together slide

Adweek Together: The Future of Culture

Adweek's Ko Im is joined by Team Epiphany to discuss the future of culture.

JanSport Aims to ‘Lighten the Load’ for Gen Z With Mental Health Resources

Campaign offers live conversations and a series of original films.

a phone screen showing an ocean with animals swimming on the left and a screen on the right of someone with an uncle sam filter on their face

Augmented Reality Is Having a Moment. Don’t Miss Out

Here are some tips on how to get involved in this exciting technology.

Holler’s Animated Stickers Are Right Place, Right Time Marketing

Brands like HBO Max, Ikea and Snickers use custom designs to enter social conversations naturally.

Adweek Together: The Future of AR

Joachim Scholz, marketing professor at Brock University and a member of Adweek's Academic Council, joins Adweek Together.

Steven Tristan Young of Poshmark

Fashion Marketplace Poshmark Innovates for Stay-at-Home Buyers and Sellers

The resale marketplace grew thanks to a community of "shared closets."

Why Making an Authentic Connection Is the Future of Marketing Now More Than Ever

Adweek's chief community officer Nadine Dietz with tips and advice.

pirelli illustrations

How Pirelli Turned the Staid Old Annual Report Into Future-Focused Marketing

An obligatory securities filing can still embody a brand's mission and purpose.

LED Technique Created for Sci-Fi Could Provide an Alternative for Film Crews Limited by Lockdowns

A lighting technique pioneered for the film Gravity could be of use to small-scale video crews.

This Health Agency Made a Package Barcode Scanner That Doubles as a UV Disinfectant

Health-focused creative agency The Bloc is promoting the device as a tool in the fight against Covid-19.

This Event Production Company Pivoted Into a Full-Time Sanitation Service for Businesses

Platinum Events founder Justin Jacobson pivoted to sanitation to keep most of his staff employed.