Sound May Be the Next Augmented Reality Frontier for Brands

How creators are designing AR experiences for consumers' ears.

Burger King Is Giving Out 1.5 Million ‘Flame-Grilled’ Drinking Glasses in France

Each is unique, and some are more 'grilled' than others.

Coors Light Rolls Out a Tap That Glows and Dispenses Free Beer When It Hears Bud Light Ads

Amid ongoing beer wars, the brand wants to turn negativity into generosity.

Burger King’s App Lets Fans in Brazil ‘Burn’ Competitors’ Ads and Score Free Whoppers

Agency David Sao Paulo finds another way to scorch the brand's rivals.

F1’s New 3-Second Sonic Branding Is Actually a Chemical Brothers Song Sped to 15,000 BPM

The musical duo sped up their new track to match the 15,000 rpm of a Formula 1 engine.

Translation Service ElaN Launches ‘Unbias’ Button to Suggest Gender-Neutral Word Options

And it challenges its mammoth competitor, Google Translate, to follow suit.

Kimpton Will Expand on Its ‘Room 301’ Experiment by Offering Similar Experiences Worldwide

The hotel chain is putting an increasing priority on memorable, interactive room stays.

Want Your Brand to Be a Hit With Consumers? Try Partnering With a Musician

PepsiCo's Super Bowl ads showed how effective the collaborations can be.

Campbell’s Soup Officially Trademarks the Word ‘Chunky’

The brand used its longterm NFL partnership as evidence in its application.

Airline KLM’s Hologram Booth Lets You Share Travel Tips With People Waiting at Other Airports

The facial-scanning tech from DDB Unlimited enables real-time conversation with locals.