Dentsu Media Enters Into Partnership With OZY
Since it launched in 2013, OZY has grown to reach a global audience of over 75 million.
Inspire Brands Names Publicis Groupe as Its Media Agency of Record
Restaurant group launched the review of its $600 million account in August.
Havas Media Furthers Insights, Investment Offerings With New Leaders
The agency hired one executive from Canvas Worldwide and expanded two internal roles.
Home Depot Names OMD as US Media Agency of Record
The appointment follows a review dating back to last June.
Epsilon Agrees to Pay $150 Million for Selling Info Facilitating Elder Fraud
The now Publicis-owned company's settlement with the DOJ comes after a decade of solicitations.
UM Hires Walton Isaacson, McCann Vet as US CSO
Christine Villanueva will lead the agency's strategy product and capability road map.
Why Scotts Miracle-Gro Put Creative and Media Under One Roof With VaynerMedia
The lawn care company wants to be 'creatively led and data-driven.'
Wavemaker Hires US CSO, Filling Role for First Time Since 2018
The appointment follows a series of account wins for Wavemaker in the final months of 2020.
Code and Theory Adds Kettle as Clients Pursue Digital Transformation
Digital shop has worked with clients including American Express, Discover and National Geographic.
What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech
Adweek's editors break down where we were before the pandemic, where we are right now and, importantly, where we're going.
Mother Launches Its Own Media Agency
Media by Mother will initially operate out of New York, led by Accenture and WPP vets.
Jukin Media Gets Creative With CTV Ad Offerings
Content owners diversify their products in the face of heavy competition from distributors.
T-Mobile Names IPG’s Initiative as US Media Agency of Record
This follows a review after it merged with Sprint last year and aims to compete with AT&T and Verizon.
Media Buyers Are Practicing ‘Careful Calibration’ Amid More Political Tumult
Some pause ad spend, questioning when to return.
Essential Fourth-Quarter Stats for the Media and Tech Industries
What happened in the fourth quarter for media and tech.