Why Advertisers Were Right to Boycott New British Channel GB News
Media agencies have a responsibility to keep their client informed about where their ads will be seen.
Navigating the Brand Safety Conversation in Socially Charged Times
Blocklist hygiene is more important than ever.
GroupM Names First Global Chief Innovation Officer
Krystal Olivieri will be tasked with promoting and streamlining GroupM's products and solutions.
UM UK Creates Inclusive ‘Quality’ Media Brand Directory to Direct Program Spending
The Big Issue, Channel 4, The Guardian and Hearst feature in the directory.
Horizon Media Takes Agencywide Approach to Diversifying Media Strategy
Project Embrace designs media strategies to help clients effectively reach multicultural audiences and support minority-owned media.
Havas Media Hires North America Data Lead From Accenture
Havas Media Group hired Accenture managing director Mike Bregman as chief data officer, North America
PHD Hires First U.S. Head of Commerce From Bayer
Sarah Clayton joins the Omnicom Media Group agency in the new role.
MediaCom U.S. Initiative Aims to Normalize Conversations Around Mental Health
The agency's Mental Health Ally Program in partnership with Mental Health at Work expands on a U.K. program launched in 2018.
London Campaigns Look to Give Reopening Cinemas and Theatres a Boost
After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening— and they will get a boost from two campaigns rolling out this week. [...]
Wavemaker Names GroupM Veteran US Head of Content
Appointment comes as agency says it has tripled its practice in the past year.
Mediabrands Content Studio, Vice Media Group Form Global Creative and Production Partnership
IPG launched the data-driven content studio last year.
GroupM Continues Diversity Drive With Media Inclusion Initiative
GroupM's is making a global effort to grow and support a diverse range of Black-owned media companies and creators.
Asda Appoints Havas London as Its New Creative Agency
The agency takes over from AMV BBDO.
IPG Reports 1.9% Organic Growth for Q1, Predicts 5-6% Growth for 2021
IPG reported Q1 organic growth of 1.9% globally and a U.S.decline of -0.2%.
Exclusive: Carat U.S. Partners With Hero Collective
The partnership will provide services including content, insights, strategy and DEI advisory.