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Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram

The media brands see an appetite for virtual events and holiday content.

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Blocklists Are ‘Surgery With a Guillotine,’ So Dow Jones Built a Brand Safety Tool

Dow Jones has grown its volume of monetizable inventory threefold and improved the reach and effectiveness of advertiser campaigns.

Ikea and Vox Creative’s Digital Tiny Home Campaign Promotes Sustainable Living

Experiential tour pivots to offer behind-the-scenes content and a shoppable experience.

Integration Gives Media Clients on NewsWhip Access to Reddit Content

Journalists can filter comments, save searches, find experts.

Allure’s New Event Series Brings Beauty Pros and Tips to Your Couch

Magazine’s celebrates annual Best of Beauty Awards with virtual tutorials and discussions.

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The Working-Class Kid From Liverpool Who Changed the Gay Media World

Josh Fletcher heads the Gay Times' in-house agency, offering brands a direct line to LGBTQ+ audiences.

Teen Vogue’s Virtual Orientation Aims to Prepare Students For an Abnormal Fall Semester

Event kicks off series of ticketed digital workshops.

Ad Spending Is Expected to Drop 10% This Year. Here’s Why It Could Have Been Worse

GroupM's mid-year forecast shows a landscape that's stark but salvageable, with "pent-up demand" expected to help regain ground.


Unlike TV, Almost All Viewers Are Present for Digital Video Ads

Around 99% of people are in front of their digital devices when video ads appear, but they don't have much of an appetite to sit through mid-roll ads.

You Can Only Read This Social Distancing Ad From 6 Feet Away

A Finnish retailer ran an optical illusion on a newspaper's front page to promote safe distance as lockdown restrictions ease.


4 Tips for Navigating an Increasingly Complicated 2020 Media Landscape

Rethink that hard sell because brand values and purpose matter now more than ever.

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Publishers Revamp Travel Coverage as the Ad Category Dries Up Amid Pandemic

As the world stays at home, new experiences become more accessible than ever before, especially through travel publishers.

Reuters and BBC Release Videos Celebrating the Role of Journalism in the Covid-19 Era

#ThankYouJournalists and 'One Day' highlight the importance of news gathering.

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Aggressive News Demonetization Is Harming the News Industry When We Need It Most

Misuse of avoidance technology is largely to blame for increased news demonetization.

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It’s Time for Media and PR to Call a Truce

One change that came about after the pandemic hit was finding a way to provide even more value to journalists.