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How Ad Tech Is Recovering After a Rocky Summer

How ad tech is paying its bills again in 2020.

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The Trade Desk and LiveRamp Team to Forge Post-Cookie Solutions

Unified ID 2.0 will be made available to publishers through the SaaS company's Authenticated Identity Infrastructure.

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Publishers and Media Buyers Seek Greater Transparency in Brand Safety Measures

A turbulent year has challenged the industry.

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Why Clients Are Rethinking Their Agency Partnerships Right Now

Delays earlier in the year and the pandemic have prompted reassessment of agency-client relationships.

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Disney Puts Streaming Center Stage in Major Restructure

Kareem Daniels will helm a new media and entertainment distribution group, which includes ad sales oversight.

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Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok

How Ocean Spray timed its response to the viral Dreams TikTok.

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Linda Yaccarino Adds Local Ad Sales Purview, New Data Strategy Unit in Expanded NBCU Role

Linda Yaccarino has been promoted to chairman of global advertising and partnerships at NBCUniversal.

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HBO Max’s Secret to Viral TikToks: Letting Their Interns Run the Account

Five college students have been running the HBO Max's TikTok account since July.

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How Disney—and Others—Could Reimagine Bundles for the Future

Disney could take another look at packaging its offerings a la Amazon.

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Slack’s New Spot Celebrates the Range of Remote Work Situations Beyond the Home

The workplace chat app has shifted its focus from "working from home" to "working from wherever."

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Key Takeaways From Congress’ Digital Competition Report

As U.S. antitrust watchdogs find Amazon, Apple, Facebook and Google anticompetitive, does this mean a Big Tech breakup is imminent?

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Disney’s Soul Will Debut on Disney+ Instead of in Movie Theaters

Another Disney movie that had been scheduled for a theatrical release, Soul, is instead moving to the company's streaming service, Disney+.

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Aidy Bryant Reminds Us of the (Political) Power of Jingles

Aidy Bryant takes jingle requests to fundraise.

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5 Tweets From the 2020 Presidential Candidates That Drove the Most Engagement

Trump and Biden's Twitter activity tells us what messaging the public engages with most.

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Jean-Paul Colaco Named WarnerMedia Ad Sales Chief After 15-Month Search

The WarnerMedia ad sales chief role, which has been vacant for more than a year, has finally been filled. Jean-Paul “JP” Colaco has been hired for the new role, WarnerMedia [...]