Mediaocean Acquires Ad Server Flashtalking
The two companies have worked together since 2018 incorporating ad serving data in media buying services.
Publicis Groupe Benelux Acquires Boomerang, Heineken’s Social Production Agency
The shop will join creative, data and tech hub Le Pub.
Speculation Around Indie Agency Engine’s Sale Leads to Questions of Who Might Buy It—and Why
The network could also be a major player in post-pandemic M&A growth.
Ryan Reynolds Explains the Sale and Future of His Agency, Maximum Effort
The marketing-savvy actor and co-founder George Dewey tell Adweek why they merged with MNTN .
Digital Agency Croud Eyes US Expansion as M&A Hunt Begins
Croud, starting an M&A hunt, received investment of $42 million in November 2019.
Staples Makes Another Plea to Buy Office Depot
But given competition from Amazon and Walmart, a deal may be too late.
Accenture Interactive Acquires Southeast Asian Digital Experience Agency Entropia
Entropia employs over 210 people across its offices in Kuala Lumpur and Singapore.
Etsy Shells Out $1.6B to Buy Depop—and to Reach Gen Z
It also gives the online marketplace a bigger footprint in fashion resale.
B2B Licensing Platform Songtradr Acquires Creative Music Agency MassiveMusic
The two entities view the new deal as a necessity in an increasingly digitized world.
Grey London Acquires Wildfire to Form Dedicated Social Offer
The companies have worked in partnership for 13 years.
MDC Partners and Stagwell Group Merger Hits Snag With Shareholder Protest
The merger deal between agency networks MDC and Stagwell looks uncertain due to MDC’s largest shareholder, Indaba Capital Management. The long-running merger could be in jeopardy after Indaba, which owns [...]
Amazon Will Buy MGM for $8.45 Billion
The deal gives Prime Video over 4,000 titles and 17,000 hours of television.
2021 Looks Promising for Retail Exits—If Investors Don’t Get Too Greedy
Activity is up, but valuation expectations could curtail deals.
Havas Is Launching a Worldwide Creative Production Studio
Havas Studios has been formed in partnership with Wellcom Worldwide.
Authentic Brands to Acquire Eddie Bauer
Adding a 101-year-old retailer to ever-expanding portfolio.