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How Your Landing Page Is Sabotaging Your Google Ads Success

You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re [...]

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3 Marketing Tactics for Credit Unions to Win Over Millennials

Credit unions offer a better deal for Millennials than any other financial institution, but to win them over, your marketing must embody and convey those advantages.

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Why Google Going to the Dark Side Is Bad for Advertisers

Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. [...]

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An SEO Consultant’s 4-Point SEO Holiday Wish List for Santa

This year, I want to take a more childish approach and write an SEO wish list for Santa. Here are four things that I want from Santa. These wishes are [...]

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The Challenge of a (Really) Short-Form Direct Response Ad

It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into the space of a Facebook ad, Instagram ad, or Twitter [...]

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7 Steps to Advertising to the Emerging Gen Z Consumer

Advertising to the emerging Gen Z consumer is both as challenging and simple as it has ever been, which is an oxymoron in itself. But it perhaps explains the complexity [...]

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The 1-2-3 Guide to Ace Mobile App User Acquisition

Acquiring users for your native mobile app isn’t a new challenge, but it keeps getting harder. The number of apps on the market keeps on rising, and competition in every [...]

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The Search Marketer’s Challenge — Striking the Right Balance

Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers. There is email, organic search, paid search, and display advertising, all on a dizzying array [...]

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QR Codes Are Even More Relevant in 2019

QR codes are making a comeback and brands, agencies and traditional marketers are finding innovative ways to utilize them as an effective means of passing product information in-store, bringing static [...]

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3 Reasons Why Achieving Organic Search Success Has Gotten Harder

If you think that it has gotten harder to achieve organic search success, you may be right. Most marketers recognize organic search’s tremendous value as an acquisition channel and focus [...]

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Does Google Really Need Your Website? Well, How Mobile-Friendly Are You?

In the last two months alone, two significant updates have occurred to the Google algorithm — creating volatility in the search results. The second update happened around March 15, and [...]

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6 Ways to Use the 2019 USPS Promotions to Your Advantage

USPS promotions are back for 2019. Do you have a planned marketing strategy to not only save money on postage, but really stand out? There are a variety of programs [...]

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Should You Use Augmented Reality With Direct Mail?

Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I [...]

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5 Dynamics That Kill Your Mobile Conversions

Mobile conversions should be happening all day. It’s not a stretch to say that we are slaves to those little rectangular pieces of technology we carry in our pockets 24x7. [...]

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Jurassic World Eats Pokémon Go at Augmented Reality App Marketing

Two years ago, Pokémon Go made waves as the first really successful augmented reality app to gain a broad user base. This year, "Jurassic World: Fallen Kingdom" is the summer's [...]