O2 Throws It Back to the 2000s With Flash Mob Starring Pop Band Steps
O2 enlisted 2000s pop group Steps to stage a flash mob in London promoting a retro-style phone.
Infographic: What Is Everyone Doing on Their Second Screens?
84% of U.S. adults are splitting their attention between TV and another device.
The Legacy of 2020 on Media Habits: The Second Screen
It’s been two years since the start of the pandemic, but we continue to see the story of the second screen unfold.
Watch the First Elevate: Mobile Gaming Summit
Mobile gaming has been growing in popularity.
Cricket Wireless Launches a Campaign That Embraces HBCU Life
Ewurakua Dawson-Amoah directs a series of short films for the brand, which became an official sponsor of MEAC/SWAC Challenge football.
Which Screen Will Win the Tokyo Summer Olympics?
Brands and agencies face pressure to put together a winning media plan.
Why Snapchat Works to Drive Lead Generation in a Post-IDFA World
The social network remains a valuable marketing tool amid stricter privacy laws.
Samsung Doubles Down on Commitment to Foldable Phones
The 'Flex Your Way' campaign targets a 'new generation' with Galaxy.
Samsung Aims Newest Ads at Gen Z, ‘One of the Most Creative Generations in Human History’
Galaxy's versatility is on display in Samsung's new collaborative smartphone ad.
When Apple’s IDFA Changes Hit ‘Nobody Really Knows’ What To Expect
The consensus among the ad industry is that opt-in rates will be low, but what happens next is anyone’s guess with almost half of all marketers now scurrying for a [...]
How Nike and Adidas Have Driven Mobile-Based Loyalty
Master mobile and keep your customers’ various needs in mind.
Google Will Lower Some Payment Fees for App Developers
The move follows a similar course of action taken by Apple this fall when the company reduced its cut to 15% for developers who only make under $1 million in [...]
How Your Landing Page Is Sabotaging Your Google Ads Success
You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re [...]
3 Marketing Tactics for Credit Unions to Win Over Millennials
Credit unions offer a better deal for Millennials than any other financial institution, but to win them over, your marketing must embody and convey those advantages.
Why Google Going to the Dark Side Is Bad for Advertisers
Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. [...]