The Washington Post Amps Up Its App Strategy to Drive More Subscribers
The Post is working to shepherd more readers onto its native platform to reduce subscriber churn and prepare for a cookie-less future.
Apple Gets Beautifully Surreal in Ads About the Health Benefits of Its Newest Watch
If there’s one thing all ad creatives aspire to create, it’s a dream sequence. While arguably overused across the history of advertising, dreaming scenarios give you a limitless canvas for [...]
Dating App Users Discover Socially Distanced Dating Just in Time for Valentine’s Day
Apparently avoiding boredom, as opposed to looking for love, is what lies behind that surge in dating app activity.
Ikea’s New U.S. App Bridges At-Home and In-Store Shopping
Among the new features is more options for delivery and pickup.
Bring Down the Berlin Wall Using Augmented Reality in Minecraft Earth
Virtual simulation puts users in the shoes of those participating in the historic moment.
A Record-Setting Cyber Week Continues With a $9 Billion Black Friday
It's the second-largest online shopping day in U.S. history.
T-Mobile’s New TV Streaming Service Aims to Disrupt the ‘Cableopoly’
TVision will be available to the carrier's subscribers on Nov. 1.
Apple Just Dropped a New iPhone 12 Pro Ad That Shows Off Device’s Moviemaking Power
The spot features an original score by Danny Elfman.
Women-Owned Wellness App Shine Debuts First TV Campaign
Droga5 helps bring the brand’s inclusive ethos to life.
Samsung Tells a Quirky and Wistful Love Story About Rival Waiters, Inspired by a Real Photo
Mother London turned a produce pic into a Wes Anderson-esque tale of two onion cafe servers.
A Rise in Mobile Gaming Is Changing Influencer Marketing
Industry experts discussed strategy and trends at Adweek’s Mobile Gaming summit.
Apple Increasingly Frustrates Helena Bonham Carter by Showing Just How Much a Watch Can Do
In the early 1990s, AT&T famously predicted much of technology’s future in a Tom Selleck-narrated campaign called “You Will.” (See below to revisit the ads, which foresaw everything from remote [...]
Verizon’s CMO on 5G, Back-to-School and the Pandemic-Era Trends Here to Stay
This October, Diego Scotti will mark 6 years at the tech company.
American Eagle Is Proving That It Really Understands Generation Z
The brand is meeting young people where they spend most of their day: TikTok.
Finally, a Nice Surprise in 2020: Rian Johnson Just Directed an Ad for Pokémon Go
The Star Wars and Knives Out director helmed a spot for Pokémon GO Fest 2020.