Scott Rogowsky

What Buyers Liked—and Didn’t Like—About the Virtual NewFronts

Buyers anonymously talked about what they liked—and didn’t like—about the 2020 Digital Content NewFronts.

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All Eyes Are on Connected TV, but Advertising Is Just Not Simple to Buy

Connected TV is the hot new channel, but the different ways of buying it present significant hurdles for marketers.

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How Should Marketers Approach Gaming?

There's a lot of buzz around gaming as people play more while they're stuck out home, but how do marketers approach such a unique medium?

The 3BlackDot

3BlackDot Announces 2 New Shows at NewFronts Debut

The production studio behind the film Queen & Slim also specializes in connecting brands with gaming influencers.

Amy Schumer on a unicorn float in a pool

The Most Memorable Moments From the 2020 NewFronts

We've rounded up the top NewFronts moments from the dozens of events at this year's virtual conference.

Triller, Complex Networks, Universal Music Group and Brands Team for ‘Cultural NewFronts’

Triller, Universal Music Group and Brands and Complex Networks are participating in a Nextfronts presentation for brand marketers.

The Challenges to Converged Media Buying Are Organizational, Says Xandr’s CRO

Xandr survey finds that half of all TV media-buying teams are still not unified.

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TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

It announced new ways marketers can use the platform, such as branded effects and brand takeovers.

Do Consumers Care About the Difference Between Linear and Connected TV?

There's a lot of buzz in the industry around the different ways to watch TV, but does the average person really care what TV is called?


Consumers Weigh These 4 Points When Considering a Streaming Service Subscription

With more streaming services to choose from than ever, consumers consider four key points when deciding whether to subscribe to another one.

Quantcast Is Making Its Audience Insights Tool Available to Marketers

Quantcast shares Covid-19 data and analysis during this year's Newfronts.

Screenshot from YouTube

YouTube Emphasizes Flexible Ad Buys Following CTV Viewership Spike

YouTube pitched to marketers in personalized Brandcast presentations, emphasizing flexible ad buys following CTV viewership spike.

Here Are the Winners of the 2020 YouTube Works Awards

The most effective U.S. ad campaigns on the video site were honored.

four panels of people in a zoom call, two men and two women

The News Industry Sees ‘Glimmers of Hope,’ Despite a Challenging 2020

Top news executives from BBC Global News, Vice Media and NPR discussed the state of the news industry in a wild 2020.