IAB Expands 2020 NewFronts Lineup to Include Amazon and 2-Day Streaming Conference

This year’s NewFronts presentations will grow to a week and a half, with two days dedicated to streaming-related programming.

How Facebook Watch Is Making Streaming Social and More From NewFronts West Day 2

Plus, attendees are divided on format change to event’s second year.

What You Missed From the First Day of NewFronts West

Rainn Wilson’s bassoon performance and other highlights.

Publicis’s First HealthFront, With Martha Stewart and Dr. Oz, Will Showcase the Healthcare Space

Partners include Meredith Corporation, Vice and Condé Nast.

This Year’s NewFronts Showed Digital’s Aggressive Push to Become the New TV

Various OTT and streaming channels are upping their strategies to compete with traditional.

The Original Old Spice Guy Is Back On His Horse to Sell You … Ad-Free Hulu?

P&G and Hulu team up for the new spot, which runs through July.

Why Some NewFronts Presentations Shrank This Year

Publishers tried to create intimate spaces for potential clients.

Here’s What Digital Marketers Thought About This Year’s NewFronts

Hulu was the show-stopper, and marketers are keeping a close eye on Vudu.

Many People With Smart TVs Don’t Use Them Properly

Study finds only half of 4K TVs are utilized to watch 4K content.

What We Learned About the Future of Video at IAB’s NewFronts Wrap-up Event

The insights session marked the end of NewFronts week.