Why Networks Don’t Prioritize Programmatic as They Move Into Streaming
TV’s old guard still values upfront commitments over the real-time nature of programmatic.
Digitas’ NewFronts Presentation Focused on Strength of Content Partnerships
Digitas moderated a NewFronts discussion on series Eat the Book, featuring Hello Sunshine, KitchenAid and author Tembi Locke.
Roku’s Record Growth Continues in 2021 Ahead of Original Content Rollout
The connected TV company hit 53.6 million active accounts.
NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up
Company focuses on streaming audience in its first NewFronts presentation since 2012.
Ellen Digital Debuts 3 Fan-Focused ‘Super Brands’ at NewFronts
The media group unveiled Smile, Bubble and Sage during its presentation.
In Its NewFronts Debut, Penske Media Flexes Its Enterprise Muscles
The publisher’s 23 brands have operated individually –– until now.
Spanish-Language Estrella Media’s Rebirth Is Driven by Streaming News
The media company is relying on quicker news flashes, younger anchors and more hashtagging.
What Is TikTok Selling? Cultural Relevance
The company says brands can turn success on the platform into profit.
Meredith Bets Big on Video and Podcasts in NewFronts Presentation
The publisher now offers 15 podcasts and has seen listenership increase 55%.
Twitter Announces New Content Partnerships at NewFronts
The company is partnering with NBC for the Olympics and more.
BBC Global News Spotlights Importance of Brand Purpose and Trust at NewFronts
Many young consumers want corporations to take a stand.
BuzzFeed Wants to Become an ‘Inspiration Engine,’ Influencing and Monetizing Consumers
The publisher hopes ecommerce and its newly doubled scale will ensure stability.
Vice Media Group Wants to End Data Discrimination
Vice Media Group used its NewFront to introduce a new contextual targeting solution.
Snap Is Rolling Out a Marketplace for Brands and Creators
The company also announced new original shows.
Audacy’s Pitch to Marketers: We’re One-Stop Shopping for Audio
Audacy’s inaugural NewFront presentation highlighted the unique bond between audio and listeners.