The commissioner of the NFL Roger Gooddell with Jay-Z at a conference table.

The NFL’s Partnership With Roc Nation Feels Like a Ploy to Win Back Black Viewers

It feels self-serving and even somewhat hypocritical.

Here Are the 5 Ads Nominated for 2019’s Outstanding Commercial Emmy

Apple scores two nods, and Nike's 'Dream Crazy' makes the shortlist.

A young female soccer player and a professional female soccer player posing with fist up and biting their jerseys.

Nike’s World Cup Spot Celebrated Women but Sidestepped Addressing Pay Inequality

For a brand whose mission centers on equality, this felt like a missed opportunity to speak up.

Football player in red and red elephant and blue donkey.

Brands Increasingly Find Themselves At Odds With Local Governments

And situations intensify once celebrity endorsers get involved.

Nike’s ‘Dream Crazy’ Takes Cannes Outdoor Grand Prix. Will It Kick Off a Winning Streak?

Wieden + Kennedy's work featuring Colin Kaepernick claims a top honor on Day 1 of the festival.

How the Colin Kaepernick Effect Has Changed the Conversation Around the Super Bowl

With performers bowing out of the Big Game, how will marketers respond?

How Nike’s $6 Billion Colin Kaepernick Campaign Put the Focus Back on Big Creative Ideas

The 'calculated risk' paid off for the brand familiar with controversy.

How Nike’s Colin Kaepernick Ad Looks to Democrats and Republicans Based on Neuroscience

Spark Neuro studied politically polarized brains.

On the Adweek Podcast: The Ad That Changed 2018

Plus, D.C.'s rising brand stars.

Despite Initial Blowback for Its Controversial Kaepernick Ad, Nike’s Sales and Stock Increase

Compared to this time last year, they've almost doubled their revenue.

How Nike Made a Statement and Became More Than Simply a Product or Sponsor

Their commitment to their values solidified their status as a brand.

What Lessons Marketers Can Learn From Nike About Cause Marketing

The Colin Kaepernick ad, while not a surprise for the brand, can guide others in creating similar strategies.

Trump Tweeted the NFL and Nike Are ‘Getting Absolutely Killed,’ but Here’s the Data

Somewhat embattled, both are in relatively good shape when you look at their big-picture performance.

Nike’s New Colin Kaepernick Spot Inspires You to Pursue Your Craziest Dreams

The ad will run during Thursday’s NFL opener.