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Why Apple’s IDFA Update Is Great for Out-of-Home Advertising

With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned.

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DTC, Back-to-School Brands Are Propelling Comeback of Outdoor Ads

“Buying OOH earlier this year was like investing early in a hot stock,” Rappaport said. “You just didn’t want to miss it—and now if you’ve waited… well, you just have [...]

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Charity Lights up Paris Billboards at Night to Help Women Feel Safer on the Streets

A pre-covid study from France’s National Observatory of Crime and Criminal Justice found 28% of women and gender minorities refuse to go out alone at night.

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A Racial Justice Organization Is Using Billboards to Continue Fighting Against Racism

Color of Change is promoting its 'Until Justice Is Real' site across 9 U.S. cities.

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New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease

NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign—its largest ever—to [...]

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These Clever Billboards Are at Dog-Eye Level to Promote Jinx’s First Deal With Target

Jinx dog food began its life as an exclusively direct-to-consumer brand, launching just before the pandemic in early 2020 and growing rapidly since, with 40% month-over-month increases in its sales [...]

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These Ads Don’t Tell You What They’re Selling, and Business Is Booming

How Smarty Plants is cleverly sidestepping cannabis ad restrictions while building a brand.

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Advertising Veterans Call for Marketers to Be More Vocal Against Rising Antisemitism

Brands and agencies must support their Jewish colleagues and neighbors, say 3 advocates

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Breastfeeding Moms Declare Independence From Archaic Ideology in Willow’s First Campaign

As advertising gets incrementally more progressive, fitting depictions of motherhood—breastfeeding, in particular—remain a hotly debated subject within the industry. Brands have been especially slow to include breastfeeding images over the [...]

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Kinetic France and Hivestack Partnership to Programmatically Serve 15,000 Sites

Kinetic France and Hivestack create partnership that will run through Kinetic subsidiary Screenbase.

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This Out-of-Home Campaign Wants to Make You Think About How You’re Feeling

Lifestyle brand Madhappy's first out-of-home campaign ran during Mental Health Awareness Month.

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Verizon Media Bolsters Digital OOH Offerings as Industry Readies to Bounce Back

The company is using its identity graph and layering in first-party data from its ConnectID.

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Out-of-Home Ads Shift From Exposure to Impressions-Based Measurements

The goal is to provide forecast and “reconciled-as-delivered” daily impressions.

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With Cookies Off the Menu, Seamless Delivers Out-of-Home With First-Party Data

Food delivery apps face post-pandemic shake-up

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The UK Is Poised to See a Massive Wave of Ad Spend

Between reports on Q1 and forecasts for the rest of 2021, recovery looks to be swift.