Why Apple’s IDFA Update Is Great for Out-of-Home Advertising
With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned.
DTC, Back-to-School Brands Are Propelling Comeback of Outdoor Ads
“Buying OOH earlier this year was like investing early in a hot stock,” Rappaport said. “You just didn’t want to miss it—and now if you’ve waited… well, you just have [...]
Charity Lights up Paris Billboards at Night to Help Women Feel Safer on the Streets
A pre-covid study from France’s National Observatory of Crime and Criminal Justice found 28% of women and gender minorities refuse to go out alone at night.
A Racial Justice Organization Is Using Billboards to Continue Fighting Against Racism
Color of Change is promoting its 'Until Justice Is Real' site across 9 U.S. cities.
New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease
NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign—its largest ever—to [...]
These Clever Billboards Are at Dog-Eye Level to Promote Jinx’s First Deal With Target
Jinx dog food began its life as an exclusively direct-to-consumer brand, launching just before the pandemic in early 2020 and growing rapidly since, with 40% month-over-month increases in its sales [...]
These Ads Don’t Tell You What They’re Selling, and Business Is Booming
How Smarty Plants is cleverly sidestepping cannabis ad restrictions while building a brand.
Advertising Veterans Call for Marketers to Be More Vocal Against Rising Antisemitism
Brands and agencies must support their Jewish colleagues and neighbors, say 3 advocates
Breastfeeding Moms Declare Independence From Archaic Ideology in Willow’s First Campaign
As advertising gets incrementally more progressive, fitting depictions of motherhood—breastfeeding, in particular—remain a hotly debated subject within the industry. Brands have been especially slow to include breastfeeding images over the [...]
Kinetic France and Hivestack Partnership to Programmatically Serve 15,000 Sites
Kinetic France and Hivestack create partnership that will run through Kinetic subsidiary Screenbase.
This Out-of-Home Campaign Wants to Make You Think About How You’re Feeling
Lifestyle brand Madhappy's first out-of-home campaign ran during Mental Health Awareness Month.
Verizon Media Bolsters Digital OOH Offerings as Industry Readies to Bounce Back
The company is using its identity graph and layering in first-party data from its ConnectID.
Out-of-Home Ads Shift From Exposure to Impressions-Based Measurements
The goal is to provide forecast and “reconciled-as-delivered” daily impressions.
With Cookies Off the Menu, Seamless Delivers Out-of-Home With First-Party Data
Food delivery apps face post-pandemic shake-up
The UK Is Poised to See a Massive Wave of Ad Spend
Between reports on Q1 and forecasts for the rest of 2021, recovery looks to be swift.