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How Harpoon Brewery—Boston’s IPA Pioneer—Landed Its New Look

"They had a great story to tell, but they weren’t telling it on the packaging."

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Walmart, Target and CVS Join Forces to Find an Alternative to Single-Use Plastic Bags

A new consortium called 'Beyond the Bag' is soliciting ideas from supply chain and packaging experts.

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Customer Feedback Inspired Native’s New Plastic-Free Paper Packaging for Its Deodorant

The all-natural product is available online in paper-based applicators in 5 different scents.

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Stone’s Upside-Down Labels Aren’t a Mistake. They’re the Brewer’s First Ad Campaign

The company's eye-catching stunt highlights a culture of trial and error.

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Inside the Insta-Worthy Kiddie Pool for Adults in the City

As the summer season heats up with social-distancing mandates, Minnidip stands to benefit from Americans who will go swimming at home.

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Shiny Aluminum Luggage Is Popular Now, but Zero Halliburton Pioneered It

Plenty of luggage brands now offer aluminum, but Zero Halliburton is the one that pioneered it.

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Zero Waste Founder Wants to Help Consumers and Brands Be More Sustainable

Bea Johnson started the Zero Waste movement.

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Why You Should Think Irrationally in 2020 Like These Brands Did

Five examples show how outside-the-box thinking helps boost large-scale outcomes.

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Gwyneth Paltrow Knows Everyone’s Talking About that Goop Netflix Poster

The Goop founder took the stage at NRF to chat about starting a business and more

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Product Packaging As We Know It Is About to End

How Coca-Cola, Procter & Gamble, Nestlé, S.C. Johnson and others are moving toward sustainability.

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Erin Andrews Designed a Subtle Sportswear Line With the NFL

The sports broadcaster's first clothing line drops today.

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This Vegan Beauty Brand Is Flipping the DTC Model

Versed, a clean skincare brand that first rolled out in Target, is using its wholesale approach to dive into DTC.

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A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon

On the venerable old spirit that’s become surprisingly trendy again

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Pepsi Made an Orange Bottle Celebrating Sunday Night Football’s Return to Cleveland

It's been 11 years since the Browns were last in the Sunday spotlight.

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