Alt Image Text

The Meaning Behind These Gorgeous Limited-Edition Doritos Bags

Artist Megan Lewis reimagines the snack brand's packaging as part of a larger effort to amplify Black voices.

Alt Image Text

Omsom Is on a Mission to Reclaim Asian Flavors in Grocery Stores

Omsom co-Founder Vanessa Pham appears on the I'm With The Brand podcast to discuss breaking stereotypes and reclaiming heritage.

Alt Image Text

McDonald’s Found a Clever Way to Spell Entire Words Using Only Its Logo

The new campaign encourages fans to spell out what they're feeling using the brand's food containers.

Alt Image Text

Fast-Food Brands Look at Reusables to Attempt to Solve Container Waste

Burger King, Starbucks, McDonald's and Tim Hortons are launching pilot programs to find out if it'll reduce their carbon footprints.

Alt Image Text

Reese’s Partners With HipDot for First-Ever Makeup Collaboration

The legacy chocolatier is offering a limited-edition set.

Alt Image Text

Batiste Gives Its Dry Shampoo a New Look to Fit Burgeoning International Market

Dry shampoo market is seen expanding to $6 billion in 6 years.

Alt Image Text

Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator

Soyoung Kang, CMO at Eos, recognized Joy's indelible contribution to the brand's most recent success.

Alt Image Text

Corona Is Rolling Out Sustainable Packaging Made From Barley Straw, Using 90% Less Water

Innovation will be piloted in Colombia and Argentina ahead of a possible global launch.

Alt Image Text

Unilever Will Eliminate ‘Normal’ From Its Product Packaging

Certain identifiers are helpful when it comes to navigating the massive beauty industry. We look for shampoo that is specifically formulated for thicker hair, lotion that alleviates dry hands, or [...]

Alt Image Text

Here’s the Story Behind McDonald’s ‘Aesthetically Minimal’ Global Packaging Redesign

Led by Pearlfisher, the redesign aims to communicate "joyful moments" through simple illustration and bold graphics.

Alt Image Text

CVS, Target and Walmart Are Funding the Development of These Innovative Plastic Bag Alternatives

It's part of a project led by sustainability-focused investment firm, Closed Loop Partners.

Alt Image Text

Coca-Cola Replaced Its Logo With Positive Messages to Share With Loved Ones

European packaging campaign from 72andSunny Amsterdam includes online customization.

Alt Image Text

Michelob Ultra’s New Organic Seltzer Wants to Be the Category’s ‘Sophisticated’ Option

The brand hits shelves this week, supported by a national TV ad.

Alt Image Text
Alt Image Text

Lady Gaga and Oreo Just Announced a Monster of a Collaboration

Lady Gaga may have hit the global pop music scene as an intimidatingly intense diva with a penchant for rough love, but her newest album showed a somewhat brighter and [...]